“You talkin’ to me? Then who the hell else are you talking… you talking to me? Well I’m the only one here.” – Travis Bickle, Taxi Driver (1976) Copywriting [...]
There’s Only One Way To Make Men Enjoy Shopping For Clothes – And Trunk Club Did it Think back… When is the last time you were truly blown away with a buying experience? You [...]
Did you watch Jimmy Fallon take over as the host of The Tonight Show this week? It’s hard to fathom how much pressure he was under to get this moment right. The last time NBC attempted to [...]
There are a million ways to get attention online. But what you do with that attention is the X-factor that determines how much money you can make with the internet. Unless you’re as [...]
Hi Friends, Just back from John Carlton’s Action Seminar – a torrid 3-day affair between the sharpest minds in marketing and the most elite group of copywriters ever assembled. I [...]
A 60-Second Sales Hook is a short story-driven sales message that instantly establishes Know, Like and Trust with your best prospects. You can think of it as the World’s Greatest Elevator [...]
Is a good story the only thing we need to make a sale? Well, no. A story is not an offer. But stories are a fast and effective way to prepare the reader for an offer. They help to establish the [...]
A reader asked… Q: How do I write effective sales copy without losing my genuine voice or coming across too hypey? Good question. “Hype” can be a subjective term, so… A: [...]
The Story One winter break from college many years ago, I was a bit depressed. I can’t remember exactly why. I think college wasn’t measuring up to be the adventure I had been looking [...]
Long-time subscriber, Orleatha, asked a great question about what to do when… Q: “I’m too close to my product to see all the reasons why people should buy it.” A: This is a great question, [...]
Thank goodness for storyteller Mo Willems. He is the wildly popular children’s book author & illustrator of Don’t Let the Pigeon Drive the Bus! and many other literary gems. Why am I so [...]
