November 2014

Secrets Smuggled Out of John Carlton’s Action Seminar 2011

Hi Friends, Just back from John Carlton’s Action Seminar – a torrid 3-day affair between the sharpest minds in marketing and the most elite group of copywriters ever assembled. I realize that statement reeks of hyperbole, so let’s briefly consider the players: John Carlton and Stan Dahl The all-star faculty of Top Dog Simple Writing

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Why Your 2-Year-Old Write Should Write Your Next Sales Letter

Thank goodness for storyteller Mo Willems. He is the wildly popular children’s book author & illustrator of  Don’t Let the Pigeon Drive the Bus!  and many other literary gems. Why am I so grateful to this man? Well, two reasons. First, as any of you parents know, kids (particularly toddlers) love to read the same story

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