Month: October 2014

Top 5 Copywriting Lessons I Learned Eating Dinner with Dan Kennedy

  Take a look at that photo… If my (the bald one) expression has a tone of “cat that just ate the canary,” it’s because I’ve just had dinner with three of the greatest copywriters alive. It would be impossible to calculate the amount of sales those brains have produced with top level copywriting and about 100 …

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How the wrong bonuses can kill your sales

Trending right now inside Copy Chief: Hi @Lizzie – good question about the “wrong bonuses” killing the sale. If you’ve ever shopped for Internet Marketing courses you’ll see endless examples of too many bonuses, and some examples of wrong bonuses, too. Then, of course, there’s the ultimate: Way too many of the wrong bonuses! The over-bonusing …

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