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Ep 147: Mike Morgan – An Introvert’s Path To Copywriting Royalty Status

   In This Episode “I get asked to do these every week and I always say ‘no’ because I hate doing interviews… but with you I feel pretty good.” Truth is before now I didn’t realize Mike Morgan was an extreme introvert. We’ve had some night of gut-busting laughter together hanging out with our friends. […]

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Ep 87: Allison Carpio – The Naked Truth About What Motivates Your Customer Avatars

    In This Episode The old method of defining a SINGLE profile for your best customer is no longer a reality. That’s because modern society is way more diverse than it was even 10 years ago. These days we self-select our information, our entertainment, and our social cultures. That means we need to be

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