Copy Chief

EP 331: Cracking Global Markets with Transcreation Expert, Victoria Franco

In This Episode In this episode, Kevin Rogers sits down with Victoria Franco to unpack transcreation—the blend of marketing strategy, cultural intelligence, direct response copy, and translation that turns English‑first offers into winners in Latin America.  They break down why literal translation fails, how WhatsApp/DM culture flips the funnel, and why emotional resonance, social proof, […]

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Ready to Land Dream Clients and
Build Your Copywriting Edge?

Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
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Ready to Land Dream Clients and
Build Your Copywriting Edge?
Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!