Copy Lab #2 w/Chris Orzechowski
Copywriters: Come Compete for Cash Money in a Live Marketing Campaign!
Join Copy Chief between Dec 11th – Dec 17th to get in on the Copy Lab Challenge featuring Chris Orzechowski
– where you will write a test ad for one of his private clients.
The winner collects $300 cash.
Everyone becomes a better/faster/smarter copywriter in one week!
Copy Lab is included with every Copy Chief subscription!
Join Copy Chief between Dec 11th – Dec 17th to get in on the Copy Lab Challenge featuring Chris Orzechowski
– where you will write a test ad for one of his private clients.
The winner collects $300 cash.
Everyone becomes a better/faster/smarter copywriter in one week!
Copy Lab is included with every Copy Chief subscription!
Here’s how Copy Lab will go down:
- Chris O. will reveal an active campaign strategy to the members of Copy Chief.
- He will isolate one piece of copy in the funnel to improve.
- Members who choose to participate have one week to write their versions of the copy piece. (Something on the shorter side—an email, media ad, opt-in page, etc.)
- Chris will choose 3 of the member-submitted ideas to test.
- The winner of the test is announced and receives a cash prize, plus bragging rights, and a portfolio piece with real stats attached!
- Chris O. will reveal an active campaign strategy to the members of Copy Chief.
- He will isolate one piece of copy in the funnel to improve.
- Members who choose to participate have one week to write their versions of the copy piece. (Something on the shorter side—an email, media ad, opt-in page, etc.)
- Chris will choose 3 of the member-submitted ideas to test.
- The winner of the test is announced and receives a cash prize, plus bragging rights, and a portfolio piece with real stats attached!
Plus, There’s Never Been A Better Time To Get Yourself Into Copy Chief…
- You can still join now at the regular price of just $149/mo (increasing soon).
- You’ll get feedback on your copy from top-level copy chiefs!
- Full access to the legendary copy training in Copy Chief.
- Monthly Copy Panel reviews with the world’s top copywriters!
- There is no annual commitment and you cancel anytime.
(Only $149/mo)
Plus, There’s Never Been A Better Time To Get Yourself Into Copy Chief…
- You can still join now at the regular price of just $149/mo (increasing soon).
- You’ll get feedback on your copy from top-level copy chiefs!
- Full access to the legendary copy training in Copy Chief.
- Monthly Copy Panel reviews with the world’s top copywriters!
- There is no annual commitment and you cancel anytime.
(Only $149/mo)
This month’s Copy Lab Partner is Orzy Media…
Chris Orzechowski needs no introduction. He’s been a dominant force and respected expert in Email Copywriting for e-commerce brands for over 5 years now. A former high school teacher, he’s now one the greatest teachers of our craft, helping thousands of copywriters play a bigger game—and hiring many of them to work in his own agency.
During Copy Lab, Chris Orzechowski will break down an active marketing funnel for one of his private clients in Orzy Media. You’ll see the entire funnel strategy (a rare deep dive into an active campaign strategy).
Then we set the CC community loose on creating their own versions of one piece in the funnel, then choose three to test with live traffic.
The winner gets a cash prize, bragging rights, and a shiny new sample with stats to back it up!
All this kicks off Wednesday, Dec. 11th and goes through Tuesday, Dec. 17th.
Chris Orzechowski needs no introduction. He’s been a dominant force and respected expert in Email Copywriting for e-commerce brands for over 5 years now. A former high school teacher, he’s now one the greatest teachers of our craft, helping thousands of copywriters play a bigger game—and hiring many of them to work in his own agency.
During Copy Lab, Chris Orzechowski will break down an active marketing funnel for one of his private clients in Orzy Media. You’ll see the entire funnel strategy (a rare deep dive into an active campaign strategy).
Then we set the CC community loose on creating their own versions of one piece in the funnel, then choose three to test with live traffic.
The winner gets a cash prize, bragging rights, and a shiny new sample with stats to back it up!
All this kicks off Wednesday, Dec. 11th and goes through Tuesday, Dec. 17th.
Lurking Welcomed!
If you’re not ready or interested in taking part in the copy challenge, come and see firsthand how a thriving sales funnel strategy is working right now.
You will come away smarter, sharper, and fully plugged into what’s working today!
(Only $149/mo – cancel anytime)
Lurking Welcomed!
If you’re not ready or interested in taking part in the copy challenge, come and see firsthand how a thriving sales funnel strategy is working right now.
You will come away smarter, sharper, and fully plugged into what’s working today!
(Only $149/mo – cancel anytime)
The winner of the previous Copy Lab had zero experience writing this type of ad!
Take it from Papa Kev…
“Copywriting Is Like Stand-Up Comedy–The Only
Way To Develop Is In Front Of A Live Crowd.”
If copywriting is your passion, but you feel stranded on the outskirts of the industry…
Wondering how in the world to reach all those great clients other copywriters seem to land so easily…
Take it from Papa Kev…
Way To Develop Is In Front Of A Live Crowd.”
If copywriting is your passion, but you feel stranded on the outskirts of the industry…
Wondering how in the world to reach all those great clients other copywriters seem to land so easily…
That’s Why I Created Copy Lab…
Because connecting quality copywriters with world-class marketers is what I do best.
With over 10 years of running the Copy Chief community, I’ve become the “go-to guy” for high-producing DR companies to meet and hire copywriters…
I’m proud to say, through Copy Chief, I’ve engineered more than $24 million in copywriting contracts for freelancers all over the world.
That’s Why I Created Copy Lab…
Because connecting quality copywriters with world-class marketers is what I do best.
With over 10 years of running the Copy Chief community, I’ve become the “go-to guy” for high-producing DR companies to meet and hire copywriters…
I’m proud to say, through Copy Chief, I’ve engineered more than $24 million in copywriting contracts for freelancers all over the world.
Most recently, I placed in-house copywriters with the teams of Taylor Welch, Grant Cardone, Marie Forleo, Tony Robbins, Danny Iny, and Chris Voss to name a few!
In June alone I was invited to present on this very topic at two different mastermind events—where members pay upwards of $30k just to be in the room—one hosted by Jeff Walker and the other by Taylor Welch.
That’s a combined 100+ high-earning business owners, all relying on Direct Response Marketing to fuel their sales, who are dying to know:
“How Do I Meet Quality Copywriters?”
See, it’s not just us copywriters who’ve watched this industry seemingly devolve into a biz-opp free-for-all over the last few years…
The business owners who rely on copywriters are as frustrated as you are about the flood of brash young dudes brazenly demanding $10-$20k per sales letter, then turning in “robot copy”—if they deliver anything at all!
It’s gotten so bad that careful clients are being extra diligent in how they vet copywriters…
For instance, conducting live writing tests over Zoom just to verify that a candidate can actually THINK like a copywriter in real time!
(Only $149/mo – cancel anytime)
Most recently, I placed in-house copywriters with the teams of Taylor Welch, Grant Cardone, Marie Forleo, Tony Robbins, Danny Iny, and Chris Voss to name a few!
In June alone I was invited to present on this very topic at two different mastermind events—where members pay upwards of $30k just to be in the room—one hosted by Jeff Walker and the other by Taylor Welch.
That’s a combined 100+ high-earning business owners, all relying on Direct Response Marketing to fuel their sales, who are dying to know:
“How Do I Meet Quality Copywriters?”
See, it’s not just us copywriters who’ve watched this industry seemingly devolve into a biz-opp free-for-all over the last few years…
The business owners who rely on copywriters are as frustrated as you are about the flood of brash young dudes brazenly demanding $10-$20k per sales letter, then turning in “robot copy”—if they deliver anything at all!
It’s gotten so bad that careful clients are being extra diligent in how they vet copywriters…
For instance, conducting live writing tests over Zoom just to verify that a candidate can actually THINK like a copywriter in real time!
(Only $149/mo – cancel anytime)
Copy Lab Solves All These Problems…
By conducting a short challenge, inside a gated community (Copy Chief), the partnering companies get the vetting done for them…
And can trust that they are only dealing with pros.
Simply put: trolls and copy posers never pay money to spread their germs. They’re like dirty, little cyber cockroaches seeking out garbage to crawl around in. Which is why free Facebook groups have tens of thousands of “members” and only a handful of people actually adding any value.
In ten years of Copy Chief, we’ve never had a “roach problem” because we constantly sanitize the joint and keep the standard super high.
It’s the ultimate win/win/win scenario!
The way Copy Lab works is super simple:
- A company that works with copywriters presents a live campaign to the members of Copy Chief. (This allows all members to learn marketing strategy firsthand.)
- We isolate one piece of the funnel that the client would like to improve. (They will include info about conversion history, ideas tested previously, etc.—like a real client would.)
- Members who choose to participate spend one week writing their versions of the asset. (Something on the shorter side, an email, media ad, opt-in page, etc.)
- The marketing team chooses three of the member-submitted creatives to test.
- A winner is announced and receives a cash prize, plus bragging rights, and a portfolio piece with real stats attached.
So, while there is only one winner, every member who joins in will have a front-row seat to a live marketing campaign strategy.
We’ll be announcing new Copy Lab Partners during current challenges, I have several more lined up already!
Copy Lab gives copywriters an immediate advantage for landing great clients by…
- Keeping you up-to-date on the most effective marketing and copy strategies (no more repeating second-hand brags on Facebook, you’ll have your OWN experience to show!).
- Providing a massive boost in confidence by comparing your copy instincts to other writers (iron sharpens iron!).
- Understanding how the best clients think about, talk about, and test copy ideas (so you can speak the language of great-paying prospects!).
- Connecting with high-producing marketing companies who value good copy (and copywriters!).
- Having your copy critiqued by world-class copy chiefs from the most competitive niches, like finance, health & wellness, personal development, and e-commerce (you’ll get a taste of it all!).
Can you see why I’m so stoked for this?
I’ve already shared this idea with some companies I recruit copywriters for, and several of them called it
“A dream come true!"
They love the idea of getting to see what real, human copywriters do with their existing material.
Copy Lab solves the biggest problem facing our industry today:
Connecting quality copywriters with great
marketing teams who need more copy!
Imagine, no more watching from the sidelines and wondering how to find great clients who will cherish your work and share performance data.
Instead, I’ll bring them straight to you inside Copy Lab.
Forget buying more copy courses that leave you on your own to figure out if you’re doing it right.
In Copy Lab, you will be participating in a live campaign with world-class marketing teams…
… writing alongside your peers…
… and getting personal copy critiques from veteran copy chiefs.
Hand-copying other people’s ads might improve your grip, but, in reality…
The Only Way To Truly Learn Copy Is By Testing Your Copy!
So, let’s get after it.
(Only $149/mo – cancel anytime)
By conducting a short challenge, inside a gated community (Copy Chief), the partnering companies get the vetting done for them…
And can trust that they are only dealing with pros.
Simply put: trolls and copy posers never pay money to spread their germs. They’re like dirty, little cyber cockroaches seeking out garbage to crawl around in. Which is why free Facebook groups have tens of thousands of “members” and only a handful of people actually adding any value.
In ten years of Copy Chief, we’ve never had a “roach problem” because we constantly sanitize the joint and keep the standard super high.
It’s the ultimate win/win/win scenario!
The way Copy Lab works is super simple:
- A company that works with copywriters presents a live campaign to the members of Copy Chief. (This allows all members to learn marketing strategy firsthand.)
- We isolate one piece of the funnel that the client would like to improve. (They will include info about conversion history, ideas tested previously, etc.—like a real client would.)
- Members who choose to participate spend one week writing their versions of the asset. (Something on the shorter side, an email, media ad, opt-in page, etc.)
- The marketing team chooses three of the member-submitted creatives to test.
- A winner is announced and receives a cash prize, plus bragging rights, and a portfolio piece with real stats attached.
So, while there is only one winner, every member who joins in will have a front-row seat to a live marketing campaign strategy.
We’ll be announcing new Copy Lab Partners during current challenges, I have several more lined up already!
Copy Lab gives copywriters an immediate advantage for landing great clients by…
- Keeping you up-to-date on the most effective marketing and copy strategies (no more repeating second-hand brags on Facebook, you’ll have your OWN experience to show!).
- Providing a massive boost in confidence by comparing your copy instincts to other writers (iron sharpens iron!).
- Understanding how the best clients think about, talk about, and test copy ideas (so you can speak the language of great-paying prospects!).
- Connecting with high-producing marketing companies who value good copy (and copywriters!).
- Having your copy critiqued by world-class copy chiefs from the most competitive niches, like finance, health & wellness, personal development, and e-commerce (you’ll get a taste of it all!).
Can you see why I’m so stoked for this?
I’ve already shared this idea with some companies I recruit copywriters for, and several of them called it
“A dream come true!"
They love the idea of getting to see what real, human copywriters do with their existing material.
Copy Lab solves the biggest problem facing our industry today:
marketing teams who need more copy!
Imagine, no more watching from the sidelines and wondering how to find great clients who will cherish your work and share performance data.
Instead, I’ll bring them straight to you inside Copy Lab.
Forget buying more copy courses that leave you on your own to figure out if you’re doing it right.
In Copy Lab, you will be participating in a live campaign with world-class marketing teams…
… writing alongside your peers…
… and getting personal copy critiques from veteran copy chiefs.
Hand-copying other people’s ads might improve your grip, but, in reality…
So, let’s get after it.
(Only $149/mo – cancel anytime)
This is your chance to stop relying on fly-by-night clients to tell you how your copy is performing (most never do)… and get live, hands-on experience working with next-level marketers.
Copy Lab is included with every Copy Chief membership!
So, if you’re already a member, simply join the Copy Lab private club inside the Copy Chief forum and you’re good to go.
If you’re not yet a member…
This is your chance to stop relying on fly-by-night clients to tell you how your copy is performing (most never do)… and get live, hands-on experience working with next-level marketers.
So, if you’re already a member, simply join the Copy Lab private club inside the Copy Chief forum and you’re good to go.
If you’re not yet a member…
Now Is the Best Time Ever To Join Copy Chief!
Our new and expanded Copywriting Board of Advisors includes the most innovative and accomplished marketers and copywriters in the world, like…
- Patrick Bove (MarketWise)
- Donny French (Performance Golf)
- Parris Lampropoulos (Advanced Bionutrition)
- Rich Schefren (Strategic Profits)
- Melanie Warren (Tony Robbins)
- Kelly Brown & Michael Ford (Stansberry Research)
- April Jiménez (Dykman) (Mirasee)
- Chris Haddad (Mr. Moneyfingers)
- Aaron Winter (Dig.In)
- Lukas Resheske (Quillfish)
- Francisco Rengal (Black Swan)
- Julian Reyes (Red Hot Marketing)
- Eddie Shleyner (VeryGoodCopy) and more…
(Only $149/mo – cancel anytime)
Not to mention our incredible Copy Chief Badassadors like Joshua Lee Henry (Stansberry & Co.), Carolynn Ananian (Stansberry Research), Jimmy Parent (Agora++), Tian Yan Teh (Copywriter and Data Scientist), Jason Hakes (TradingPub), and Michael Cassman (Grant Cardone).
Come play at the highest levels of copywriting!
Our new and expanded Copywriting Board of Advisors includes the most innovative and accomplished marketers and copywriters in the world, like…
- Patrick Bove (MarketWise)
- Donny French (Performance Golf)
- Parris Lampropoulos (Advanced Bionutrition)
- Rich Schefren (Strategic Profits)
- Melanie Warren (Tony Robbins)
- Kelly Brown & Michael Ford (Stansberry Research)
- April Jiménez (Dykman) (Mirasee)
- Chris Haddad (Mr. Moneyfingers)
- Aaron Winter (Dig.In)
- Lukas Resheske (Quillfish)
- Francisco Rengal (Black Swan)
- Julian Reyes (Red Hot Marketing)
- Eddie Shleyner (VeryGoodCopy) and more…
(Only $149/mo – cancel anytime)
Not to mention our incredible Copy Chief Badassadors like Joshua Lee Henry (Stansberry & Co.), Carolynn Ananian (Stansberry Research), Jimmy Parent (Agora++), Tian Yan Teh (Copywriter and Data Scientist), Jason Hakes (TradingPub), and Michael Cassman (Grant Cardone).
Come play at the highest levels of copywriting!
In addition to Copy Lab, and the new training with our badass
Copywriting Board of Advisors…
You’ll have full access to over fifty industry-leading copy trainings like The 4×6 Copywriting Formula, The Advanced Copywriting Blueprint, Copywriting Money Skills, The Copywriting Crash Course, and Freelancer Business Growth…
And, the entire suite of Guest Expert training with copy legends like…
- John Carlton (Behind The Copy)
- Parris Lampropoulos (Bullets That Sell)
- David Deutsch (The Promise-ability Matrix)
- Marcella Allison (High Stakes Financial Copywriting)
- Todd Brown (Big Idea Creation)
- Dan Ferrari (Behind The Control)
- Joel Erway (Million Dollar Webinars)
- Henry Bingaman (Long Form Sales Letters)
- Laura Belgray (List Loyalty)
- Bond Halbert (Halbert Research Method)
- Daniel Throssell (RPM for UpWork)
- Dean Jackson (9-Word Emails Sequence)
- Jonny Vance from Harmon Brothers (Humor Branding)
- Evaldo Albuquerque (16-Word Sales Letter)
- Joe Schriefer (Copy-Boarding)
- Melanie Warren (9 Buyer Types)
- April Jiménez (Dykman) (Reverse-Engineering Controls)
- Chris Orzechowski (Loyalty-Building Welcome Sequences)
- And many more!
We constantly curate our training suite to make sure you’re only getting the most relevant and actionable stuff.
As a member of Copy Chief, you’ll also get the entire vault of hi-def recordings from all four Copy Chief Live! events, including exclusive presentations from…
- Clayton Makepeace and John Carlton (only appearance together!)
- Roy Peter Clark (Story-Crafting)
- Mike Michalowicz (Book Publishing Profits)
- Todd Herman (Alter Ego for Copywriters)
- Tom Breeze (YouTube Ads That Sell)
- Keith Krance (Facebook Ad Magic)
- Rhonda Britten (Fearless Living)
- And yes, even more!
Any one of these amazing lessons would sell easily at the price of just one month inside Copy Chief!
How Are You Still Reading? Dive In, Already!
(Only $149/mo – cancel anytime)
Copywriting Board of Advisors…
You’ll have full access to over fifty industry-leading copy trainings like The 4×6 Copywriting Formula, The Advanced Copywriting Blueprint, Copywriting Money Skills, The Copywriting Crash Course, and Freelancer Business Growth…
And, the entire suite of Guest Expert training with copy legends like…
- John Carlton (Behind The Copy)
- Parris Lampropoulos (Bullets That Sell)
- David Deutsch (The Promise-ability Matrix)
- Marcella Allison (High Stakes Financial Copywriting)
- Todd Brown (Big Idea Creation)
- Dan Ferrari (Behind The Control)
- Joel Erway (Million Dollar Webinars)
- Henry Bingaman (Long Form Sales Letters)
- Laura Belgray (List Loyalty)
- Bond Halbert (Halbert Research Method)
- Daniel Throssell (RPM for UpWork)
- Dean Jackson (9-Word Emails Sequence)
- Jonny Vance from Harmon Brothers (Humor Branding)
- Evaldo Albuquerque (16-Word Sales Letter)
- Joe Schriefer (Copy-Boarding)
- Melanie Warren (9 Buyer Types)
- April Jiménez (Dykman) (Reverse-Engineering Controls)
- Chris Orzechowski (Loyalty-Building Welcome Sequences)
- And many more!
We constantly curate our training suite to make sure you’re only getting the most relevant and actionable stuff.
As a member of Copy Chief, you’ll also get the entire vault of hi-def recordings from all four Copy Chief Live! events, including exclusive presentations from…
- Clayton Makepeace and John Carlton (only appearance together!)
- Roy Peter Clark (Story-Crafting)
- Mike Michalowicz (Book Publishing Profits)
- Todd Herman (Alter Ego for Copywriters)
- Tom Breeze (YouTube Ads That Sell)
- Keith Krance (Facebook Ad Magic)
- Rhonda Britten (Fearless Living)
- And yes, even more!
Any one of these amazing lessons would sell easily at the price of just one month inside Copy Chief!
How Are You Still Reading? Dive In, Already!
(Only $149/mo – cancel anytime)
Listen, you can keep going it alone, buying all the courses, hustling cold prospects, and hoping to “make it” as a copywriter…
Or, you can plug your brain straight into the industry through Copy Lab inside of Copy Chief!
In case you’re wondering…
Let me clarify a few details that ensure Copy Lab will be a fair and inspiring experience for everyone…
- The companies vow not to use or test any submitted copy beyond the three chosen without asking permission of the writer and offering payment for performance.
- The copywriters agree not to contact the company outside of Copy Lab. Remember, we’re fixing the “freelancer spam” problem here, not making it worse.
- Every participant will be treated with encouragement and respect during the challenge. Copy Chief is a supportive community. Anyone behaving otherwise will be booted.
- Participants can choose to observe Copy Lab without participating, however I highly recommend getting into the mix—it’s the fastest way to grow.
- While I do recruit copywriters for some of the companies who will take part in Copy Lab, this is not a promise of ongoing work. The benefits for the copywriters are in learning marketing strategy in a live campaign, hearing how marketing companies think about their copy (and copywriters), and sharpening their skills by seeing what their peers come up with. If a participating copywriter ends up getting hired by the company, then that is a happy bonus.
(Only $149/mo – cancel anytime)
Listen, you can keep going it alone, buying all the courses, hustling cold prospects, and hoping to “make it” as a copywriter…
Or, you can plug your brain straight into the industry through Copy Lab inside of Copy Chief!
In case you’re wondering…
Let me clarify a few details that ensure Copy Lab will be a fair and inspiring experience for everyone…
- The companies vow not to use or test any submitted copy beyond the three chosen without asking permission of the writer and offering payment for performance.
- The copywriters agree not to contact the company outside of Copy Lab. Remember, we’re fixing the “freelancer spam” problem here, not making it worse.
- Every participant will be treated with encouragement and respect during the challenge. Copy Chief is a supportive community. Anyone behaving otherwise will be booted.
- Participants can choose to observe Copy Lab without participating, however I highly recommend getting into the mix—it’s the fastest way to grow.
- While I do recruit copywriters for some of the companies who will take part in Copy Lab, this is not a promise of ongoing work. The benefits for the copywriters are in learning marketing strategy in a live campaign, hearing how marketing companies think about their copy (and copywriters), and sharpening their skills by seeing what their peers come up with. If a participating copywriter ends up getting hired by the company, then that is a happy bonus.
(Only $149/mo – cancel anytime)
