understanding your ideal customer

Ep 137: Tapping Into Your Customer’s Core Desire with Allison Carpio

   In This Episode You’ve heard the classic sales adage: “There’s what people SAY they want, and what they really want…” Our duty, as copywriters, is to tap into that secret Core Desire most people are too shy to name themselves.  Or maybe they don’t quite realize what they really want themselves until we kindly […]

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Ep 87: Allison Carpio – The Naked Truth About What Motivates Your Customer Avatars

    In This Episode The old method of defining a SINGLE profile for your best customer is no longer a reality. That’s because modern society is way more diverse than it was even 10 years ago. These days we self-select our information, our entertainment, and our social cultures. That means we need to be

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THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS

PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”

THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
THE AMAZING 60-SECOND SALES HOOK THAT CREATES
AN INSTANT BOND WITH YOUR BEST PROSPECTS
PLUS: Get fill-in-the-blank templates that instantly establish “Know, Like, and Trust”
 
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100% Secure. We Never Share Your Email

100% Secure. We Never Share Your Email