The STORY After Steve Jobs got canned from Apple in the late 1980s, he was licking his wounds, deciding what to sink his fortune in. After buying a small computer division from Lucasfilm (called [...]

Last column I reprinted the Wall Street Journal’s classic “Two Young Men” story and talked about the power of parables. Brief, punchy stories. Short on plot but long on meaning. Another lesson to [...]

Remember the Wizard of Oz? I’ll always remember that creepy, disembodied head surrounded by pillars of FIRE. That wizard was SCARY, man. And Dorothy went up to that dude and asked for a favor [...]

The STORY Last column I proposed you write a book to sell your message. I admit: that’s a lot of work. So today let’s be lazy. How does a couple of paragraphs strike ya? Very short stories – [...]

Many business owners I know cower at the prospect of emailing their customers. If they don’t have something to sell, they’re not sure what to say. When they do have something to sell, they don’t [...]

Stories are viruses. Once you’re exposed, you can’t unhear them. Over 15 years ago, my dad put in a request for his birthday – a book. Maybe you’ve heard of it: Rich Dad, Poor Dad. At that time, [...]