“We’re doing a sequel That’s what we do in Hollywood And everybody knows that the sequel’s never quite as good!” So sings Kermit and friends in the latest instalment of the Muppets movie. Why is [...]

Six weeks ago my buddy Jesse convinced me to sign up for an Improv class. “It’ll be fun,” he said. “We get to perform again. Plus, you can probably write it off on your tax return.” You may know [...]

Isn’t shaking hands a weird thing to do? It may be normalised in Western society. But let’s just think about it for a while. The act of touching another person’s hand has become our way of [...]

One of the biggest questions I’m asked when teaching copywriters to write sales letters is this: “How do I choose the right avatar?” Coming right at the start of the research process, the [...]

Master Persuaders lurk in the pages of many good stories. Think of King Henry’s Call to Action in the Saint Crispin speech from Shakespeare’s Henry V , when he must goad his English few into [...]