Copy Chief writers are a special breed. They work hard at writing copy. And they care more about getting results for their customers than any person has a right to. I admit that I’m biased, [...]

Networking at a live event can be challenging. There’s a lot going on. And it can seem overwhelming… even daunting… to get a chance to talk to someone important. Especially if it’s someone who [...]

Nothing motivates action like a time limit. It’s why sales and coupons don’t last forever. Deadlines seem to be hard-wired into our brains. It goes back to caveman days: “We get home before sun [...]

  We live in the “golden age of television”, we are told. First premium cable, and now streaming, unshackled us from the constraints of storytelling dominated by commercial breaks. Now we [...]

Now Christmas is a distant memory, how sad does winter look without the pretty lights and decoration?  At the height of the holidays, you barely notice the inclement weather. Now, without the [...]

  Over the holidays, I was watching one particular Santa-based movie with my family which delivered a powerful lesson about story and reveals what we need to make the sale. So before [...]