If you’ve been freelancing for more than one year, there’s an important decision in front of you… “What do I want to be known for?” That’s the question Rachael Kraft had when she came into [...]

Let’s not sugarcoat this.  Pricing your services is the most daunting part of running a freelancer biz. For good reason. The simple act of telling another person how much money they need to hand [...]

Do you love April Fool’s Day?  Have you been planning for weeks exactly when to drop the plastic spider from the ceiling above the toilet and phone-record a family member screaming half-pantsed [...]

I recently taught my method for connecting with your customer avatar for the first time. This is essential to writing copy that FEELS personal to the reader. It’s part of the Mind Reader Copy [...]

I recently joined a panel of the world’s best copywriters to honor Clayton Makepeace.  It’s been a year since the industry was rocked by his untimely death soon after being hospitalized.  His [...]

You may have heard whispers about my private coaching group called the Supergroup. We sometimes refer to it as a mastermind, but it’s very different from what that term has come to mean in our [...]