… to produce a single gallon of syrup. I was watching an interview with the great documentary filmmaker, Ken Burns, when he cited that fact.  Of course, that sent me down a three-hour [...]

Smack dab in the middle of the most anxious moments (Presidential election coverage) of the most anxious year (uh, this one) on record… where EVERYWHERE you look, EVERYONE is talking a mile a [...]

  What makes the difference between a piece of copywriting that stirs a deeply positive emotional reaction in the reader… and one that has them trashing it immediately. Or worse… [...]

  A few years ago the direct response copywriting industry had a SERIOUS PROBLEM… There was only one place online for copywriters to connect with clients, and to put it bluntly, the place [...]

  My recent post about “Entrepreneurial DNA” really struck a chord.  I heard from subscribers on both sides, some who consider themselves “gamblers” willing to take “risky action in hopes of [...]

  In 1962, a seven-year-old boy named Edward boarded a ship with his family and sailed from the life he knew in Holland to a new life in America. The family had no money. All their [...]