A few weeks back I set off a minor firestorm with a story about a magic stapler. The story and stapler were both fabricated. Completely and utterly, just to illustrate my point in the piece – but [...]
1. Stop traffic. Once a small crowd has gathered Joe waves his audience in closer as a “courtesy” because it “saves me shouting.” He promises, “I won’t ask you for money” to differentiate [...]
My parents had a great baby making strategy: Produce four strapping boys. That way, when they’re ready to pack up their house and seek greener pastures, they’ve got their own personal moving [...]
In his book Essentialism: The Disciplined Pursuit of Less, author Greg McKeown recalls his days as a first year law student in England. On a trip to the U.S., an executive mentioned casually, [...]
Transformation is powerful magic. We are drawn to stories about change. And that’s why it pays to learn how to tell a good transformation story. Perry Marshall knows this. In his book 80/20 Sales [...]
I received an email from a subscriber in Australia yesterday with a common theme. It opens like this… “My question is, how did you find the transition from being a comedian to a [...]
My first year into freelance copywriting, I had a serious problem. The Problem: Information overload. You know this one, right? That feeling that there is so much good information about how to [...]
