Ever done this one? You block a day on your calendar to write sales copy. You’ve pushed off starting a bit perhaps, but you know what you’re doing… there’s still plenty of time to get it done on [...]

Back in 1990, I drove almost nonstop from my barely furnished apartment in Clearwater, Florida, up and over to Dothan, Alabama for my first ever road gig as a comic. I was still trying to make it [...]

  That line from Elton John’s “Honky Cat” has been ringing in my head lately. The song is about a guy who grew up on the farm with dreams of moving to the big city…   When I look back, [...]

You’ve surely seen the hilarious viral video ads for products like Squatty Potty (with the famous ice cream-pooping unicorn), Purple Mattress, Lume Deodorant, and Poo Pourri. Those ads are made [...]

On a trip to Los Angeles, I came across the car wash where I had a conversation with a famous stranger that changed my life forever. (Here’s the story as I told John Lee Dumas on this [...]

There’s a single copywriting skill with the power to launch a career, win the respect of your peers (and heroes), and even have clients paying you just for the possibility of hiring you for major [...]