![[Story Sells] The Joy of Bob Ross: the hidden selling technique used by this mild-mannered painter in nearly every episode](https://copychief.com/wp-content/uploads/bfi_thumb/Joy-of-Bob-Ross-370fjjbd3k89o444nsesjk.png "[Story Sells] The Joy of Bob Ross: the hidden selling technique used by this mild-mannered painter in nearly every episode")
When I feel stressed out at the end of the day, and I need to relax, I’ve got something better than single malt scotch. I tune in to an artist with a big ‘fro named Bob Ross, and step in his [...]
June 2017 marks 50 years since David Bowie released his first album. The title of this landmark record? Somewhat unimaginatively, it was called: David Bowie. Ironic, because nothing else in [...]
![[Story Sells] The Harry Potter trick to easier storytelling](https://copychief.com/wp-content/uploads/bfi_thumb/Harry-Potter-Trick-370fjj2bez5w40mdw21hc0.png "[Story Sells] The Harry Potter trick to easier storytelling")
Got a “productivity hack” for you today. Especially for all you procrastinators out there, as you sit down in consternation at your vintage Corona-Smith typewriter. (If you’re a hipster or an [...]
Before I became a copywriter, I spent 29 years working with brands. The power of those brands allowed me to create multi-million dollar businesses around the globe. That’s a nice piece of change. [...]
![[Story Sells] Establish Authority by Copying This Novelist Trick](https://copychief.com/wp-content/uploads/bfi_thumb/Novelist-Trick-370fjj2bez5w40mdw21hc0.png "[Story Sells] Establish Authority by Copying This Novelist Trick")
Can you establish credibility while lying your ass off? Yep. Novelists and other storytellers do it all the time. And when you tell true stories as a marketer, you can copy their technique [...]
Add strong proof elements to your marketing materials and watch your sales soar. The young lawyer wrapped up his closing argument. He felt confident in his performance over the course of the [...]
