Alvin Sillitoe

Alvin Sillitoe clocked a decade in London’s capital markets… helping listed firms raise millions. His speciality? Sifting through financial reports for hidden value. Hooked on discovering big ideas, he broke corporate shackles to write direct response copy in the financial niche.

WANTED: The Big Idea (direct response style)

The missing secret of failed campaigns. It’s true. Remove the BIG IDEA behind the world’s highest grossing marketing campaigns, and then ask yourself this question… What remains? Bum fluff. A little harsh, but if a sales letter’s body copy could speak – his testimonial would read… “Big Ideas changed my life forever – never been …

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