It’s time to talk about Mad Men. After all, how can I write about stories and advertising without mentioning one of the most famous stories about advertising? I know, I know. Hard-nosed direct [...]

Written By: Kevin Rogers My 6-year-old son is a natural born persuader. Here’s an example: He loves eating breakfast at Bob Evans (not a natural born gourmet, apparently)… so, on a recent Tuesday [...]

Okay, I admit it. I’m a bit of a geek. I know what the “T” stands for in James T Kirk and it’s not the same as the “T” in William T Riker. I can recite Green Lantern’s oath from memory: “In [...]

Yup. Because that’s exactly what helped Disney acquire the hit-producing animation machine known as Pixar. Now, these two companies – Disney and Pixar – are both master storytellers. In film, [...]

The STORY Last night, when I settled on the couch to relax in front of a movie from Netflix that I hoped wouldn’t suck, I picked Bloodsport, the 1988 film that catapulted Jean-Claude Van Damme’s [...]

Sometimes we don’t feel comfortable telling our story. And other times we just don’t have a story to tell. But fear not, friends — we can still capture the persuasive punch of a good story. [...]

Do you remember the last battle sequence in Star Wars? Luke is strapped into his X-Wing, racing down the narrow metal canyon in the Death Star … … Darth Vader and a brace of TIE Fighters hot on [...]