How to sell beyond emotion and logic (Melanie Saladino’s safety and excitement scale)

During World War I, the British Army believed high morale was the key to victory. And what builds morale better than love notes and care packages from home? So they developed an efficient way to deliver 12 million heart-wrenching letters to active-duty soldiers… every week. Here’s an excerpt from a real letter sent home during […]

How to sell beyond emotion and logic (Melanie Saladino’s safety and excitement scale) Read More »