HOSTED BY Kevin Rogers

COPY CHIEF RADIO

Ep 193: The Art of The One-Sided Conversation (5-min coffee break)

Copy Chief Radio
Copy Chief Radio

Ep 193: The Art of The One-Sided Conversation (5-min coffee break)

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In This Episode

As copywriters, mastering the one-sided conversation is a major part of our job.

We assemble the people we’ll be talking ‘to’ (our customer avatars) from research, and some real-life people who match the audience, then go about constructing a very personal conversation that hopefully triggers no threat alarms at all.

No easy task.

(No wonder copywriters get paid so well.)

Today’s 5-minute coffee break episode is all about the art of writing to the invisible friend.

Resources

Plus… whenever you’re ready:

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Ready to Land Dream Clients and
Build Your Copywriting Edge?

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Don’t wait—download your guide to copywriting success now!
 

Ready to Land Dream Clients and
Build Your Copywriting Edge?

Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!
 
The Goods Ebook_mockup_cover_2
Ready to Land Dream Clients and
Build Your Copywriting Edge?
Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!