HOSTED BY Kevin Rogers

COPY CHIEF RADIO

EP 331: Cracking Global Markets with Transcreation Expert, Victoria Franco

EPISODE 331_1
Copy Chief Radio

EP 331: Cracking Global Markets with Transcreation Expert, Victoria Franco

In This Episode

In this episode, Kevin Rogers sits down with Victoria Franco to unpack transcreation—the blend of marketing strategy, cultural intelligence, direct response copy, and translation that turns English‑first offers into winners in Latin America. 

They break down why literal translation fails, how WhatsApp/DM culture flips the funnel, and why emotional resonance, social proof, and community matter more than ever for Freelance Copywriters and growth teams. 

You’ll hear how Victoria rebuilt Kevin’s offer for the Latin market (with help from Dave Maswary) and the “nuance worker” approach brands need to avoid embarrassing cross-culture misfires.

What You’ll Learn:

  • Transcreation is more than just translation; it’s a blend of marketing, cultural knowledge, copywriting, and translation.
  • Understanding cultural nuances is crucial for successful marketing in different languages.
  • Direct translation can often miss the mark and fail to connect with the target audience.
  • Investing in professional transcreation can significantly improve marketing effectiveness in Latin American and Spanish-speaking markets.
  • AI translation can lack the necessary cultural sensitivity and understanding of context.
  • Failing to adapt your marketing to a specific culture can result in lost sales and missed opportunities.
  • Transcreation helps brands resonate more effectively with a global audience.

Key Quotes:

  • “Translation is word-for-word. Transcreation is about connection.”Victoria Franco

  • “If you get the translation wrong, it shows you didn’t care enough to get it right.”Kevin Rogers

  • “In Latin America, we don’t buy for status — we buy to take care of our families and create memories.”Victoria Franco

  • “Transparency beats everything. If you’re real, people will trust you.”Victoria Franco

Resources:

🔗 Connect with Victoria Franco:

🔗 Connect with Kevin Rogers & Copy Chief

Plus… whenever you’re ready:

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Produced by Copy Chief Media



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Ready to Land Dream Clients and
Build Your Copywriting Edge?
Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!