HOSTED BY Kevin Rogers

COPY CHIEF RADIO

EP 330: How Dave Munson Built Saddleback Leather on Faith, Grit, and Story

Dave-Munson-CCR-Podcast
Copy Chief Radio

EP 330: How Dave Munson Built Saddleback Leather on Faith, Grit, and Story

In This Episode

In this episode of Paid to Create, I sat down with Dave Munson, founder of Saddleback Leather and author of the new book They’ll Fight Over It When You’re Dead. Dave’s story is one of relentless curiosity, unwavering faith, and a passion for building things that matter. 

We got deep into how a single leather bag turned into a brand people brag about owning—and why creating something people love starts by solving your own problems. This one’s for anyone who feels that call to build something great from the ground up.

What You’ll Learn:

(01:14) From Duffel Bag Frustration to Leather Empire
How Dave’s need for a functional, rugged travel bag sparked a beloved premium leather brand.

(04:25) The Secret to Starting: Move Before You’re Ready
Why Dave believes the best plans are the ones you launch—and refine—on the go.

(09:16) Redefining Success: It’s Not About the Money
Dave explains why he wouldn’t want his daughter marrying a billionaire—and what true success means instead.

(15:32) Crafting With Legacy in Mind
Why “They’ll fight over it when you’re dead” isn’t just a slogan—it’s Saddleback’s north star.

(22:06) Let the Mission Drive the Model
The surprising way storytelling, faith, and quality craftsmanship came together to build a thriving business.

Key Quotes:

  • “God doesn’t direct a ship that’s not moving. You gotta do something.” – Dave Munson

  • “I didn’t have anything nice—but I knew I wanted something that would last.” – Dave Munson

Resources:

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Produced by Copy Chief Media



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Ready to Land Dream Clients and
Build Your Copywriting Edge?
Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!