HOSTED BY Kevin Rogers

COPY CHIEF RADIO

EP 329: Why Human Curiosity And Great Questions Will Never Be Replaced by AI

Lolita-Allgyer-CCR-Podcast
Copy Chief Radio

EP 329: Why Human Curiosity And Great Questions Will Never Be Replaced by AI

In This Episode

In this episode, I handed the mic to Lolita Allgyer—our brilliant messaging and story strategist here at Copy Chief—for a deep dive into what makes story-driven copy land with real emotional punch. This was more than just an interview. Lolita came in with the mindset of a strategist working with a client (me), and what followed was an honest, curious, and wide-ranging conversation about creative process, storytelling instincts, personal evolution, and how parenting shaped both my writing and my life.

We talked about everything from writing emotionally connective emails to how marijuana and music open creative portals, plus how the art of observation fuels direct response copy that connects on a deeper level. If you’re a freelance copywriter working to bring more soul and strategy into your messaging–ya know, the human stuff–then, this one’s for you.

What You’ll Learn:

(01:06) From Chip on the Shoulder to Connection-Focused Copy
How Lolita’s emotional approach to email builds deep trust—and why your personal truth is your greatest conversion asset.

(13:35) My Two Creative Zones—and How I Protect Them
Why I reserve my mornings for pure inspiration, and how evening rituals (with wine, weed, and music) spark my biggest breakthroughs.

(18:30) The Gift of Observation—and How to Sharpen It
Why the smallest human moments hold the richest copy angles—and how you can train yourself to see what others miss.

(24:45) Microwave Lightbulb Zen: Finding Calm in Frustration
How I turn daily annoyances into mindfulness practice—and why that matters if you want longevity as a writer.

(31:00) The Single Line That Changed My Parenting (and My Copy)
The unexpected phrase that helped me connect with my son—and how it transformed my approach to listening, empathy, and persuasion.

Key Quotes:

  • Kevin Rogers: “Writers see the smallest things others overlook and ask what they mean.”
  • Lolita Allgyer: “Curiosity isn’t just about asking questions—it’s about truly paying attention.”
  • Kevin Rogers: “Protecting your mental space is not just a habit; it’s a creative necessity.”
  • Kevin Rogers: “Parenting taught me that the best thing you can do is listen and let your kids lead.”
  • Lolita Allgyer: “Observation is a superpower. It lets you notice patterns, stories, and truths others miss.”

Resources:

🔗 Connect with Lolita Allgyer:

🔗 Connect with Kevin Rogers & Copy Chief

Plus… whenever you’re ready:

If you enjoyed this episode, please leave a review on your favorite podcast platform. Reviews help us grow and continue to bring you incredible conversations with expert copywriters and creatives.

Produced by Copy Chief Media



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Ready to Land Dream Clients and
Build Your Copywriting Edge?

Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!
 
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Ready to Land Dream Clients and
Build Your Copywriting Edge?
Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!