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COPY CHIEF RADIO

EP 327: Behind The Copy with Chris Haddad – “Manipulate Responsibly”

Behind The Copy with Chris Haddad – “Manipulate Responsibly”
Copy Chief Radio

EP 327: Behind The Copy with Chris Haddad – “Manipulate Responsibly”

In This Episode

In this special Behind The Copy session, I’m joined by one of the most legendary and unfiltered voices in copywriting—Chris “Mr. Moneyfingers” Haddad. If you’ve ever wondered how someone turns emotional pain and dark humor into multi-million dollar sales letters… Chris holds nothing back.

We go deep into the psychology of persuasion, the evolution of his infamous Michael Fiore persona, and why he thinks AI still can’t touch a human’s heart (or balls, apparently). Plus, he breaks down his most famous offer—Language of Desire—line by brilliant line.

Brace yourself. This one’s a ride.

What You’ll Learn: 

(2:25) The “E.D.” of Copywriting (And How to Cure It)
Your earnings… stuck? Limp? Not performing like they should? Chris reveals the shockingly simple secret that gave him an unfair advantage in a new niche… and earned him millions.

(22:15) “Just Put It In…”
Tired of being leashed by boring clients? Chris wrote copy so irresistibly juicy, his clients had to change their products to fit. Discover the audacious strategy he used to get his way… and create offers people couldn’t refuse.

(44:30) The Art of the Slow Tease
Forget blasting your benefits all at once… Chris shares the seductive power of keeping your reader hooked with a slow, tantalizing reveal…

(49:20) Two Words to Make You Rich (Whisper Them Softly)
Chris reveals the power couple of copywriting… two simple words that can unlock your reader’s deepest desires and make them beg for your offer.

(27:45) “Look What You Did to My C&!”**
Chris thought he had something truly magical… until John Carlton got his hands on it. Discover the brutal experience that changed Haddad’s copywriting forever (and why he wouldn’t trade it for anything)…

Bullets written by Josh Bowen, winner of the Bullet The Podcast contest

Key Quotes:

Kevin:

“It’s a performance… I just want to point out how short this intro is. And yet, you’re instantly inside a real human moment between two people.”

“We don’t use the word manipulate, Chris.”
(Chris: “I do.”)

Chris:

“If your copy’s good, they’ll stick around. And hopefully, forget you’re about to sell them something.”

“People don’t buy because they believe in themselves. They buy because they don’t—and you took the weight off.”

👉 Listen now to hear how one of the most original minds in copy turned pain into persuasion and built a mini-empire with VSLs and alter egos.


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Produced by Copy Chief Media



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Ready to Land Dream Clients and
Build Your Copywriting Edge?

Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!
 
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Ready to Land Dream Clients and
Build Your Copywriting Edge?
Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!