In This Episode
Donnie French might be the best living copywriter you’ve not yet heard of…
Let’s change that today.
Donnie is the Copy Chief at Performance Golf spending millions per month testing ads for both golf education and training courses, as well as ecomm products.
So, if all we talked about was the craft of copywriting and what’s working and what is not, this episode would be an absolute banger.
But, because Donnie has an incredible personal story – and mission – about being imprisoned for 9 years on fraud charges, being the first person ever to pay back over ten million in restitution, and helping prison inmates to learn to find a new life through entrepreneurialism (starting with copywriting…)
I had to go full-on PAID TO CREATE with this interview.
We discuss Donnie’s life (so far) in the PTC format of The Calling, The Craft, and The Commerce.
Put this on your “next listen” lists.
You’re going to LOVE this one!
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