Ep 48: Ivan Misner – Billion Dollar Networking

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The Truth About Ivan Misner

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In This Episode

2:15 Ivan’s $8 Billion Success Story: how his 190,000 member networking group produced more shared revenue than a small European country in ONE YEAR. (Not a metaphor — this actually happened!)

3:05 Ivan’s secret to success: It’s not what you know, it’s how well you apply it. (This tiny tweak is all that separates amateurs from mega success stories like Erin Brockovich and Buzz Aldrin.)

5:20 “I’m a 20 year overnight success.” Ivan cuts through the BS you’ve been fed about getting “hacking success”, and what it REALLY takes to build an empire. (Plus, how to discover quickly whether your idea has legs or will trip you up for years)

6:25 What grad school fails to teach you about success and setbacks, and why it’s ALWAYS better to run with a big idea (even if you have NO IDEA what you’re doing).

7:05 The absolute worst question you can ask a mentor, and what you should be asking instead.

8:15 Entrepreneurs are either “on fire” or “sucked dry.” How to ensure you always stay motivated and passionate, without getting bogged down by stuff you hate.

9:22 The #1 mistake Ivan sees 190,000 entrepreneurs make every single week (and what one smart florist did to blow away the competition … with nothing but a drugstore rose).

16:20 Ivan explains the ugly networking problem that flies over most people’s heads, and how you can overcome it to become instantly irresistible to everyone you meet.

20:45 How to make it a “no brainer” for powerful people to help you. (WARNING: If you don’t do this, all your networking with backfire on you every time.)

24:10 Ivan’s dead simple offer to Richard Branson that landed a deal with him the same day (This is the best lesson you’ll ever learn about networking in a totally authentic, genuine, non-sleazy way).

Resources Mentioned

BNI International

Ivan’s Blog

The Misner Plan

The Truth About Marketing podcast is produced by James Clouser. Graphics by Cassie Clouser. Bullets by Carolynn Ananian



Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.
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Showing 8 comments
  • Barry Davret

    Another great episode. Networking has always felt like a chore, but I like Dr. Misner’s approach. I like how you addressed a problem a lot of people face when they’re just starting out: How to network with someone when there is nothing you could realistically offer them of value. That fear often kept me on the sidelines in the past.

    • Reply

      Thanks, Barry. I love that one hand Ivan has created something other worldly in terms of scope, yet it’s built on sticking to the fundamentals and making dynamic use of them.

      Glad you enjoyed the episode as much as I did.

  • Reply

    So many nuggets from this one, thanks for interviewing him, I would’ve never thought that he was relevant to your podcast—I was wrong!

    Unless I’m just losing it, I can’t seem to find the transcript, thanks and events, keep up the great work Kevin!

    • Reply

      *thanks in advance…not thanks and events.

      • Reply

        I kind of like “thanks and events”, I might start using that randomly.

        I’m not currently offering transcripts of the podcast, Don. However, rev.com makes it super simple, you could enter the audio download of this show right into their order form. It’s $1 a minute.

        Thanks for listening, my bruthu!

        • Reply

          You’re funny as hell, I need to work in my humor. 🙂 I’ll get with those Rev guys, Thanks bro!

  • Mark

    Fantastic episode Kevin. Great questions. Excellent answers. Fantastic rapport. One of the best yet.

    Really drove home the importance of education based marketing and the need for demonstration as ways of building KLT.

    Its important to note that in BNI you’re not selling to the BNI members (though you might get the chance), you’re taking time to build know, like and trust so they can refer you. Ultimately this lets you tap into a much larger network of relationships. Combine this with the fact that the number of connections in the room increases exponentially as a BNI chapter grows this referral mechanism can become powerful stuff.

    • Reply

      Thanks for the kind words, Mark.

      This interview was a result of your excellent suggestion. And you were right… Dr. Misner blew me away. Amazing how much can be accomplished in one life. He doesn’t even sound winded, haha.

      I appreciate your support!

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