Yup. Because that’s exactly what helped Disney acquire the hit-producing animation machine known as Pixar. Now, these two companies – Disney and Pixar – are both master storytellers. In film, [...]

The STORY Last night, when I settled on the couch to relax in front of a movie from Netflix that I hoped wouldn’t suck, I picked Bloodsport, the 1988 film that catapulted Jean-Claude Van Damme’s [...]

Sometimes we don’t feel comfortable telling our story. And other times we just don’t have a story to tell. But fear not, friends — we can still capture the persuasive punch of a good story. [...]

Do you remember the last battle sequence in Star Wars? Luke is strapped into his X-Wing, racing down the narrow metal canyon in the Death Star … … Darth Vader and a brace of TIE Fighters hot on [...]

Have you ever noticed that the companies we love the most are usually rooted in rebellion? For instance… Apple started in the garage after Jobs and Wozniak left college, fed up by the slow pace [...]

Have you ever swiped a sales letter? I haven’t. I’m not condemning the practice. Hell, it crossed my mind once or twice under heavy pressure of short deadlines. It could never work [...]