The STORY When I graduated from high school, my dad took me on a celebratory trip to New York City. This was a big deal – I never travelled much. But an even bigger deal was where we were bound – [...]

A subscriber named Tony asked: I’m a freelance copywriter who’s trying earn his crust by being a student of the game, and stalking Big Dog such as yourself to get my game face on. [...]

Can you look at any sales letter or video and know exactly which parts are making the sale? Imagine what a direct marketing super-power like that could be worth. Talk about your “unfair [...]

Back when I was tutoring English, one of my students told me a story about how she escaped punishment. My student — let’s call her “Susan” — was drinking vodka with some friends at an overnight [...]

Can a sales letter create the same kind of chest pounding intensity as a killer guitar riff blasting through a stack of Marshall amps? Do your words reverberate in your reader’s head like [...]

There are many valuable lessons about effective copy in the rhythm and timing of comedy. There’s also great lessons in the art of joke writing. Styles vary greatly among comedians… [...]