One of our Copy Chief classic forum threads about focus, started by Jeremey Hunsicker. Check out his post, and two of the replies he got: I’m 43 years old, and up until about a year ago, [...]

Time for another sneak peak into the Copy Chief private forums with this conundrum from founding member Sean Bissell on how to do the seemingly impossible… warm up a cold list. Sean wrote: [...]

Remember Black Friday last year? If you don’t, you may not recall one of the greatest marketing pranks of all time. Cards Against Humanity – famed for its grossly offensive and utterly [...]

Time for another free peek into the Copy Chief Insider forums… This time Brian McCarthy unveils a problem many of us copywriters have (but seldom confess to publicly). I can’t tell [...]

If stories work so well in marketing, why not put them to work in other areas of your business? After all, stories arouse attention, engage interest, and ignite feelings… so why miss out on those [...]

Video game designers know how to press your buttons – especially your dopamine response. They design little challenges and then offer the sweet rewards of “leveling up” and winning the “sword of [...]