A 60-Second Sales Hook is a short story-driven sales message that instantly establishes Know, Like and Trust with your best prospects. You can think of it as the World’s Greatest Elevator [...]

Is a good story the only thing we need to make a sale? Well, no. A story is not an offer. But stories are a fast and effective way to prepare the reader for an offer. They help to establish the [...]

A reader asked… Q: How do I write effective sales copy without losing my genuine voice or coming across too hypey? Good question. “Hype” can be a subjective term, so… A: [...]

The Story One winter break from college many years ago, I was a bit depressed. I can’t remember exactly why. I think college wasn’t measuring up to be the adventure I had been looking [...]

Long-time subscriber, Orleatha, asked a great question about what to do when… Q: “I’m too close to my product to see all the reasons why people should buy it.” A: This is a great question, [...]

Thank goodness for storyteller Mo Willems. He is the wildly popular children’s book author & illustrator of  Don’t Let the Pigeon Drive the Bus!  and many other literary gems. Why am I so [...]