Kev here… and this one is personal. There are two types of people in this world. Those who talk to their cars and the weirdos that don’t. I’ve had deep relationships with most [...]

Kev here…and  we have a new record! America’s sweetheart Carrie Underwood nails the KLT sales hook in fifteen seconds flat. Check out the clever use of time lapse to get RESULT across [...]

We surprised our 9-yr-old son with a set of drums for Christmas this year. (The neighbors were less surprised and far less excited about it) Ben loves music. He’s gifted with a natural ear [...]

Hi Friends, When my friend (and fellow SWS instructor), Chris Haddad, asked me if I’d test out his product called, “Text Your Wife Into Bed” I didn’t know whether to laugh [...]

Kevin here with a KLT Hook of the Week sure to become an instant classic. You don’t need to be baked to appreciate this video, but it certainly will help. OK, since you’re asking (I [...]

Kevin here with another smokin’ Hook of the Week… and man, this is a good one. If you want to know how long it should take you to write a really good 60-Second Sales Hook, this HoW [...]