European gambling market leaders have published joint industry development goals

 

Europe's largest gambling software companies have outlined their "collective ambitions" for strengthening the industry. The brands have put user safety at the heart of the policy in all markets.

 

The mandate was published by the European Gambling and Betting Association (EGBA), a Brussels-based trade body tasked with representing the European gambling segment at a business and legislative level.

 

The letter, signed by John Coates (CEO of bet365), Jesper Svensson (Betsson AB), Jett Nygaard-Andersen (Entain Plc), Henrik Tjernström (Kindred Group) and Patrick Jonker (MD of William Hill International Holding), outlined the collective goals for the industry.

 

"As leading companies in the European online gambling uk casinos not on gamstop sector, we have a responsibility to take a leading role in strengthening the culture of safe gambling in our sector and ensuring a more sustainable future," the executives said in a statement.

 

As a result, the management of the five operators have committed to agree a joint report on the sustainability of the European gambling market, which will be compiled and published by EGBA.

 

The experts also noted that the events of 2020 have been described as a "period of transformation for operators", as their management has taken "several actions to strengthen player protection and advertising responsibility during this challenging period".

 

Despite the obstacles, the five listed companies said they would seek an open dialogue with regulators and national stakeholders on gambling safety and consumer protection from harm.