Success Stories
Meet Jeff
How A New Copywriter Got Fully Booked With Clients He Loves
Before
As a new copywriter, Jeff had to constantly hustle to get jobs. He often got stuck working for bad clients and barely made enough to survive.
Working with Kevin
Jeff discovered how to use his interests and background to stand out and land great clients at rates he chose.
After
Jeff went from chasing clients to being booked out months in advance. Best of all, he writes for markets he’s passionate about and clients he loves.
*DISCLAIMER: These results are not typical and you may or may not achieve the same results. Success as a freelance copywriter depends on your willingness to put in effort, your attention to details, and various other factors.
“I was fumbling in the dark…”
Jeff Kimes was a musician who wanted more financial stability. He became a copywriter hoping it would help him earn a better living.
But his freelance copywriting career got off to a rough start.
Jeff spent most of his time on job boards applying to gigs. But there was so much competition it was hard to stand out.
What made it even harder was that other writers charged incredibly low rates. Jeff felt he had to do the same or he wouldn’t be considered for any jobs.
As a result, Jeff was stuck working low paying gigs for clients who didn’t value his work. He had to constantly hustle to get clients. As he says:
“For over a year I felt I was fumbling in the dark… I was making ends meet with copywriting but not much more than that.”
Jeff shares how he struggled early in his freelance copywriting career.
“I didn’t know where to find good clients…”
Jeff wanted a way to land quality jobs consistently.
He wanted to work with clients who cared about him, paid well, and sold products he believed in.
He joined Copy Chief to improve his copywriting skills and confidence. It helped him do that, but he wanted more. Jeff wanted personal guidance from an experienced copywriter to show him how to stay booked with quality gigs.
When Kevn opened Real Free Life — his program for coaching freelance copywriters — Jeff joined. He hoped it would take him from “barely surviving” to earning a comfortable living working with quality clients.
“A big part of the promise of Real Free Life that drew me in was this idea of taking control of your career.
Whether you want to be the ‘control-beating direct response high performer for Agora or Boardroom,’ or nich down to a certain type of client, or you want to be a digital nomad working 10 hours a week, it’s ultimately up to you.”
Jeff explains why he joined Real Free Life.
“It sets you apart…”
Jeff was worried he didn’t have enough experience to land good clients.
But through Real Free Life, he learned there were other factors that mattered more than copy experience — such as his background and interests. And Jeff learned how to leverage his background and interests to land great jobs.
For example, Jeff was passionate about music and alternative health. He discovered how to share his passion for those things in a way that would get clients to hire him.
This not only helped Jeff get noticed, it boosted his confidence. He began to realize he didn’t need more copy knowledge or experience. Because his passion for certain markets already made him highly qualified for specific jobs.
“Your history is an asset… it doesn’t matter if you’ve only written copy for a little while because you have all this expertise from other areas of your life…
I learned to leverage [my background] in an authentic way… and I used that mentality to get [great] gigs.”
Nicole’s website, Pipermarketingsolutions.com
“It gives you credibility…”
Through Real Free Life, Jeff also discovered how to get quality clients to come to him.
For example, he learned how to get clients at events by being “Live Mic Ready.” And he learned how to get business owners to reach out to him through Authority Content.
Jeff followed the Authority Content Formula taught inside Real Free Life. Right away, he noticed it increased his confidence and his credibility.
“Authority content created a platform… clients see the battery of things you wrote, and it gives you credibility.”
Jeff Kimes journey with Real Free Life
*DISCLAIMER: These results are not typical and you may or may not achieve the same results. Success as a freelance copywriter depends on your willingness to put in effort, your attention to details, and various other factors.
“I doubled my rates…”
One of the most helpful lessons for Jeff was how to raise his rates.
Jeff always struggled with this. He didn’t think he was good enough to charge high fees. And he thought he had to keep his rates low to compete with other writers.
But Real Free Life changed all that.
First, Jeff learned that the value he brought went way beyond his copywriting skills.
And he learned to see himself as being on the same level as his client — not below them.
On top of all that, he discovered how to use “Backstage pricing”. This allowed him to confidently charge the rates he wanted instead of charging what he thought the clients would pay.
By the time Real Free Life ended, Jeff had doubled his rates. He started to land work at those new rates, and they have only gone up since.
“I understand the value I give now… And the power of being unique and connecting with clients.
There might be one other copywriter they’ve spoken to who cares as much [about their business] as they do. Because of that, my value in their eyes goes way up. And that plays into pricing.
They go, “Holy shit, you’re what I’m looking for. What do I have to do to work with you?”
Copy Jeff wrote a client that converted at 70%
Jeff shares how he raised his rates.
*DISCLAIMER: These results are not typical and you may or may not achieve the same results. Success as a freelance copywriter depends on your willingness to put in effort, your attention to details, and various other factors.
“I hit my goal right away”
Two months after Real Free Life ended, Jeff saw a job posting inside Copy Chief.
The company was in the natural health market and needed a copywriter. Jeff thought it was a perfect fit.
Jeff reached out and shared his passion for alternative health in his email. Then he used backstage pricing to charge way more than he ever had.
Jeff landed the job.
With this, Jeff was booked for 3 months at a rate he chose. And the campaign he wrote was a smashing success.
“When it comes to creating success as a copywriter, marrying the things you’re good at and care about with the techniques, tactics, and craft of copy is when you hit an inflection point as a freelancer. You have magic sauce because you can write with passion.”
Jeff replied to this job posting and got hired
Jeff shares how he landed a great client after Real Free Life
*DISCLAIMER: These results are not typical and you may or may not achieve the same results. Success as a freelance copywriter depends on your willingness to put in effort, your attention to details, and various other factors.
“Jobs just kept coming…”
Jeff continued to work with that client. And using what he learned in Real Free Life, he began to get work from other clients as well.
For the next year and a half, Jeff was fully booked. He didn’t have to chase clients anymore — they came to him.
He quoted the rates he wanted and turned down jobs regularly.
Then, all his work disappeared.
Jeff had several clients cancel projects at the same time. He went from being booked three months in advance to having no work at all.
Fortunately, Jeff knew what to do. He went back to posting Authority Content and wrote about the successful launch he had with a client.
Shortly after that, a business owner reached out to Jeff and asked to hire him. That turned into a full-time job that Jeff has had for over a year.
“Jobs just keep coming… Like a snowball rolling down a hill, it gets bigger and bigger. It has a lot of momentum and keeps building…
…At this point, projects find their way to me, and I don’t even know how they found me.”
Jeff’s article on the successful launch he did for a client.
Jeff shares how he used Authority Content to land a full-time job.
*DISCLAIMER: These results are not typical and you may or may not achieve the same results. Success as a freelance copywriter depends on your willingness to put in effort, your attention to details, and various other factors.
“I can provide for my wife and family”
Jeff finally has the lifestyle he dreamed of when he started copywriting.
He gets to write about products he’s passionate about. And he has high-level clients who seek him out, respect his abilities, and pay rates he chooses.
Though he only works 30 hours a week, he’s able to afford a comfortable lifestyle for him, his wife, and their new child.
“I’m about to have a baby. If this was three years ago, I’d be so stressed about how to afford a baby…
…I just feel good. I can provide for my wife and family. I have the freedom to do what I want.”
Jeff and his wife.
Is Real Free Life Right for you?
After a year of chasing low-level clients, Jeff discovered how to get quality clients to come to him.
As a result, he’s been fully booked for years. And he charges rates he chooses.
If you want to quickly become an in-demand copywriter, then Real Free Life is for you.
You’ll discover how to land great clients, charge what you’re worth, and do work you’re passionate about. So you can have more freedom and control over your career.
The program only opens a few times a year. Space is limited. Click below to learn more.
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