HOSTED BY Kevin Rogers

COPY CHIEF RADIO

EP 326: Introvert’s Guide To Rich Relationships with Selena Soo

Introvert’s Guide To Rich Relationships with Selena Soo
Copy Chief Radio

EP 326: Introvert’s Guide To Rich Relationships with Selena Soo

In This Episode

Most freelance copywriters are introverts—which makes the idea of networking feel about as natural as small talk at a corporate retreat (aka painful). But what if you could build powerful, career-changing relationships in a way that feels natural, rewarding, and even fun?

That’s exactly what Selena Soo teaches in this episode. She’s built a thriving business by helping experts, authors, and entrepreneurs get in front of the right people—without faking it, forcing it, or feeling like a sleazy networker.

We dig into Selena’s “Six Circles of Connection” framework and how freelance copywriters can use it to land more dream clients, grow their influence, and build credibility in their niche—without changing who they are. (When you hear the six circles, you’ll immediately start dropping people you know into the circles!)

If you’ve ever thought, “I hate networking”—this episode is for you.

What You’ll Learn: 

✅ Why introverts make the best networkers (when they do it their way)
✅ How to land high-value clients through strategic relationships
✅ The Six Circles of Connection framework for growing your network
✅ How to get more referrals and endorsements without being pushy
✅ The key to managing your energy and avoiding burnout

Episode Highlights:

⏳ 08:18 – 10:49 | What is a “Rich Relationship” & Why It Matters
Selena defines what makes a relationship truly valuable in business and how freelancers can cultivate connections that drive real opportunities.

⏳ 14:33 – 18:29 | The “Six Circles of Connection” Framework
Selena reveals her powerful system for categorizing and managing relationships, so you know who to invest your time in and who to keep at a distance.

⏳ 22:44 – 26:50 | Why Endorsements & Referrals Are a Copywriter’s Secret Weapon
How to get clients to recommend you without begging—so you can grow your business with high-value referrals and trust-based marketing.

⏳ 30:45 – 35:19 | How Introverts Can Thrive in Networking Without Burnout
Selena shares practical tips on how introverts can build strong relationships without feeling drained or inauthentic.

⏳ 42:15 – 49:00 | How to Build Long-Lasting, Meaningful Business Relationships
Kevin and Selena break down the key habits and mindset shifts that help freelancers connect with the right people and create career-changing opportunities.


Resources:

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Plus… whenever you’re ready:

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Produced by Copy Chief Media



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Ready to Land Dream Clients and
Build Your Copywriting Edge?

Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!
 
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Ready to Land Dream Clients and
Build Your Copywriting Edge?
Get your free copy of The Goods and unlock the strategies top copywriters use to succeed:
Don’t wait—download your guide to copywriting success now!