Financial copywriting isn’t the same niche it used to be…
Things have changed and an entirely new opportunity has arisen for copywriters in this lucrative industry.
Old school stock tips and newsletters have turned into crypto-loving digital communities, SaaS products, NFTs and more.
And this vast industry continues to rapidly expand…
Many experts believe we’re right on the cusp of what’s to come in this new, exciting world of finance.
All of which means the opportunities for well-informed copywriters have never been greater…
And that will continue to be true for many years to come.
World of Financial Copywriting
Financial copywriting isn’t the same niche it used to be…
Things have changed and an entirely new opportunity has arisen for copywriters in this lucrative industry.
Old school stock tips and newsletters have turned into crypto-loving digital communities, SaaS products, NFTs and more.
And this vast industry continues to rapidly expand…
Many experts believe we’re right on the cusp of what’s to come in this new, exciting world of finance.
All of which means the opportunities for well-informed copywriters have never been greater…
And that will continue to be true for many years to come.
“If this was how financial copywriting looked when I was a freelancer,
I would have been absolutely enthused about it.”
- Kevin Rogers, Founder, Copy Chief
“If this was how financial copywriting looked when I was a freelancer, I would have been absolutely enthused about it.”
Ask around and you’ll quickly discover, the behemoth in the financial publishing space is Agora (and their conglomerate of companies like Banyan Hill, Money Map Press, The Oxford Club, and many others).
The Agora companies have been at the forefront of the industry for decades and one of the more interesting things to pay attention to are the reports they release…
These reports detail the top-performing campaigns in the company, and what you’ll find is Banyan Hill’s promotions are regularly at the top of this list.
The cool thing about that is, most of Banyan Hill’s writers are members of Copy Chief, which means when you join you can ask questions and get feedback from the copywriters behind many of these promotions…
Best of all, these writers have agreed to teach you every single thing they know about writing financial copy and getting hired in the industry…
But we knew we couldn’t have just anyone lead this training…
It had to be someone who was actively writing winning promotions…
And we found him.
He’s currently writing some of THE BEST promos inside of all the Agora companies and he has never taught his methods anywhere else…
Until now.
His name is Joshua Lee Henry and he’s ready to turn YOU into the next financial copywriting powerhouse.
You see, there’s a big problem with the current model of how financial publishers hire copywriters…
Every month money is hitting the floor because they’re struggling to find the copywriters they need to run high-volume financial campaigns.
So, we decided to solve this issue…
We’ve partnered with Banyan Hill to create a streamlined system to help any copywriter learn the ins and outs of the financial industry, what it means to write for the industry, dispel the myths surrounding the industry, and, most of all, get hired in the industry.
We believe it’s very important to learn from those who are currently writing in the financial space.
The instructors and copy mentors inside World of Financial Copywriting are writing successful campaigns right now – they know exactly what’s working and what isn’t.
Best of all, they want to help YOU by sharing all of their secrets to writing successful financial promos.
So, if your ambition is to become a very good and very high-valued copywriter you should join the World of Financial Copywriting.
Not only will this teach you the skills you need to write financial copy, but this training will also make you the most valuable copywriter you can be in any other niche or industry you decide to explore.
Short version – don’t worry about not having financial knowledge or experience, we’ll handle all of that…
Longer version – Believe it or not, many of the publishers we’re bringing in would prefer a blank slate to work with (less bad habits to correct).
They are looking for other traits, outside of financial industry knowledge, like willingness to learn and work hard,
You don’t need to know about trading and investing…
And you don’t need to be a “super aggressive” type of copywriter.
You’ll learn everything you need to know about breaking into the financial industry inside the World of Financial Copywriting. Just follow along with each lesson, do your homework, and trust your instructors.
The biggest eye-opener was really how much they use screen writing in their copy. I love that. I want that for my own promos. It’s awesome.
A big takeaway for me is definitely the Big Idea. What may not be a big idea to me, may be to my reader (or viewer).
Without a doubt, the direct coaching and feedback has been enormously helpful in getting better at writing actual financial copy.
Really not sure where else I’m gonna find that specifically with regards to financial.
I’ve been submitting lifts in the feedback forum and feel like I’ve grown a boatload already.
Also I think Joshua is just an absolute stud not just with copy (obviously), but as a coach and teacher as well. The courses have been great.
There were SO many a-ha moments, but ONE that stands out to me right now is when they were discussing the “Big Idea.”
We’ve all stressed out over discovering the big idea (sure know I have).
They mentioned that it’s more important to focus lots of time doing in-depth research from different sources and as you collect more and more data, the big idea will come to you naturally. “It always does,” they agreed.
I’m using it as a reminder to not stress around trying to discover a big idea from the get-go, and instead digging into the research side of things before anything else.
My biggest take-away was lead structure.
Most of my long form writing comes AFTER spending a lot of time warming up an audience (5 day challenge, webinar, email nurture sequence) so they already know the guru, who it’s for and have an idea what’s gonna be pitched.
Breaking down a long-form structure for cold traffic was really helpful.
Also, Aaron DeHogg’s videos breaking down the revisions before the call were great. Seeing how another copywriter thinks is the kind of training I’m after at this point in my career.
The biggest eye-opener was really how much they use screen writing in their copy. I love that. I want that for my own promos. It’s awesome.
A big takeaway for me is definitely the Big Idea. What may not be a big idea to me, may be to my reader (or viewer).
There were SO many a-ha moments, but ONE that stands out to me right now is when they were discussing the “Big Idea.”
We’ve all stressed out over discovering the big idea (sure know I have).
They mentioned that it’s more important to focus lots of time doing in-depth research from different sources and as you collect more and more data, the big idea will come to you naturally. “It always does,” they agreed.
I’m using it as a reminder to not stress around trying to discover a big idea from the get-go, and instead digging into the research side of things before anything else.
My biggest take-away was lead structure.
Most of my long form writing comes AFTER spending a lot of time warming up an audience (5 day challenge, webinar, email nurture sequence) so they already know the guru, who it’s for and have an idea what’s gonna be pitched.
Breaking down a long-form structure for cold traffic was really helpful.
Also, Aaron DeHogg’s videos breaking down the revisions before the call were great. Seeing how another copywriter thinks is the kind of training I’m after at this point in my career.
Here are a few of the instructors, copy mentors, and special guests you’ll find inside World of Financial Copywriting.
Many of these are working copywriters with CURRENT multi-million dollar promos running.
Joshua Lee Henry is a former mega-church pastor turned financial copywriter.
Currently, he writes for Money & Markets, one of the fastest-growing franchises at Banyan Hill. With several multimillion-dollar promos under his belt, Joshua has brought in tens of thousands of new customers for his financial publishing clients.
Aaron Dehoog is the Executive Publisher at Banyan Hill publishing.
In his years at this post, Aaron has taken Banyan Hill from a wobbling (by Agora standards) 6 million dollar producer to a 100 million producer.
His knowledge of the financial industry is unmatched and we are glad to have him involved in this special training.
Tim Diering has been working in the copywriting trenches for 20 years – writing mostly for the big financial publishers at Agora.
Today, he’s a Copy Chief with Banyan Hill – one of the biggest divisions of Agora. He’s worked with many copywriters over the course of his career.
He’s a member of Kevin Roger’s private mastermind, Supergroup, and the creator of “Generating the Big Idea” a popular Copy Chief training.
Carolynn Ananian is a financial copywriter at Stansberry Research.
She’s experienced with all stages of the customer lifecycle, from increasing cart value with new customers to saving long-time customers (and cross-selling them to new products).
The bulk of her work these days is digital marketing, but she’s also written a lot for direct mail. Her work has generated millions, even during the pandemic when finance was in the toilet.
David Maswary, is a Brazilian Jiu-jitsu Black Belt and speaks 4 languages. Before writing financial copy, Dave was a foreign languages interpreter, helping billion-dollar equity firms and private investors looking to invest in Brazil.
Dave used his market knowledge to start writing for a major tech investor and venture capitalist with an eight-figure business. From there he became a copywriter for Mauldin Economics.
Now, he’s pumping out financial promos under the close guidance of famed copy chief Evaldo Albuquerque at Next Phase Media.
Tania is a Singaporean direct response financial copywriter who’s worked with Banyan Hill Publishing, Grant Cardone, Mirasee, and Stansberry Research.
As the former assistant copy chief and real estate investment copywriter for Grant Cardone, she’s pulled in an astounding $1 million in sales within 6 months through her sales copy and promotional emails.
With a background as an Art & Literature Teacher, she brings a unique blend of creativity and literary savvy to her copywriting game.
Plus many more to come with new live trainings each month!
Here are a few of the instructors, copy mentors, and special guests you’ll find inside World of Financial Copywriting.
Many of these are working copywriters with CURRENT multi-million dollar promos running.
Joshua Lee Henry is a former mega-church pastor turned financial copywriter.
Currently, he writes for Money & Markets, one of the fastest-growing franchises at Banyan Hill. With several multimillion-dollar promos under his belt, Joshua has brought in tens of thousands of new customers for his financial publishing clients.
Aaron DeHoog is the Executive Publisher at Banyan Hill publishing.
In his years at this post, Aaron has taken Banyan Hill from a wobbling (by Agora standards) 6 million dollar producer to a 100 million producer.
His knowledge of the financial industry is unmatched and we are glad to have him involved in this special training.
Tim Diering has been working in the copywriting trenches for 20 years – writing mostly for the big financial publishers at Agora.
Today, he’s a Copy Chief with Banyan Hill – one of the biggest divisions of Agora. He’s worked with many copywriters over the course of his career.
He’s a member of Kevin Roger’s private mastermind, Supergroup, and the creator of “Generating the Big Idea” a popular Copy Chief training.
Carolynn Ananian is a financial copywriter at Stansberry Research.
She’s experienced with all stages of the customer lifecycle, from increasing cart value with new customers to saving long-time customers (and cross-selling them to new products).
The bulk of her work these days is digital marketing, but she’s also written a lot for direct mail. Her work has generated millions, even during the pandemic when finance was in the toilet.
David Maswary, is a Brazilian Jiu-jitsu Black Belt and speaks 4 languages. Before writing financial copy, Dave was a foreign languages interpreter, helping billion-dollar equity firms and private investors looking to invest in Brazil.
Dave used his market knowledge to start writing for a major tech investor and venture capitalist with an eight-figure business. From there he became a copywriter for Mauldin Economics.
Now, he’s pumping out financial promos under the close guidance of famed copy chief Evaldo Albuquerque at Next Phase Media.
Tania is a Singaporean direct response financial copywriter who’s worked with Banyan Hill Publishing, Grant Cardone, Mirasee, and Stansberry Research.
As the former assistant copy chief and real estate investment copywriter for Grant Cardone, she’s pulled in an astounding $1 million in sales within 6 months through her sales copy and promotional emails.
With a background as an Art & Literature Teacher, she brings a unique blend of creativity and literary savvy to her copywriting game.
Carolynn Ananian—Copy Chief badassador. Copywriter at Stansberry
Renee LeMire—Senior Retention Manager at Banyan Hill Publishing
Angela Jirau— Former Publisher in charge of The Bauman Letter at Banyan Hill Publishing
Sarah Glassman—Business Growth Consultant with decades of experience in financial publishing
Jennifer Somerville—Director of Product Development at Banyan Hill Publishing
Lindsey Sprute—Chief Marketing Officer at Banyan Hill Publishing
Plus, Invitation to join the LIVE monthly coaching calls
through the private club inside of Copy Chief.
Plus You Get These Bonus Member Benefits
Exclusively Through Copy Chief
Copy Chief is the longest running and most respected copywriting community where business owners and copywriters come together to...
Learn how to write high-converting copy for clients or their own business
Get unlimited copy critiques and feedback on their marketing campaigns
Access actionable trainings backed by real, market-tested results (never convenient theory)
Find high-level clients and freelancers in our active Job Boards
We know there are hundreds of communities for entrepreneurs out there. Copy Chief is an elite community where working professionals network and train to become the best at their craft, get paid top dollar for their skills, and stay ahead of the competition by keeping their finger on the pulse of what’s working now.
In Copy Chief you’ll get shoulder-to-shoulder with the most active, successful marketers working “in the trenches” today – all while learning from industry legends who rarely teach anywhere else.
Since 2014 Copy Chief has been THE place for entrepreneurs, copywriters, and freelancers to connect and grow.
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Get access to opportunities you won't find anywhere else – Both freelance and in-house. In the Directory you’ll find projects from:
You'll get unlimited access to the Copy Chief community forum, including exclusive trainings, swipe files, case studies, and high-level discussions with copywriting professionals who are “in the trenches” every day.
In our “Feedback Forum” – Our community of "Chiefs" will dive into your copy or offer and give you actionable advice for improving your ad. Use these valuable insights to edit your copy, then post it back up for more feedback until it's ready to publish. PLUS - monthly live critiques from “The Chief” himself – Kevin Rogers.
New to the world of direct response copywriting? This Copywriting Crash Course will help you build and practice your skills quickly so you can confidently deliver great copy that works. It's all available now inside the brand new Copy Chief Training Suite.
At the end of this course, you’ll have everything you need to confidently wear the badge of “professional copywriter” – plus a real portfolio with relevant samples that you can show to clients who are looking for copywriters with your new skills.
What's unique about our trainings is that they are based on RESULTS. Meaning, you're only seeing the stuff that works, based on the proven tests from our members. Access all your trainings in your personal mobile-friendly Training Dashboard
Freelancer Marketplace
Get access to opportunities you won't find anywhere else – Both freelance and in-house. In the Directory you’ll find projects from:
You'll get unlimited access to the Copy Chief community forum, including exclusive trainings, swipe files, case studies, and high-level discussions with copywriting professionals who are “in the trenches” every day.
In our “Feedback Forum” – Our community of "Chiefs" will dive into your copy or offer and give you actionable advice for improving your ad. Use these valuable insights to edit your copy, then post it back up for more feedback until it's ready to publish. PLUS - monthly live critiques from “The Chief” himself – Kevin Rogers.
"26.9% conversion on a $7 product with 55% conversion on a 30 Day $1 trial that re-bills in 30 days at $19.95."
"You put up copy you think you're trying to say, and what happens is you get more targeted, more polished, and more confident copy."
"Small investment for an important place to hang if you're 'one of us'..."
"The amount you save on copy courses by doing these trainings is absurd."
“In Copy Chief you get access to the best copywriters in the world.”
"Deciding to join Copy Chief makes me feel like a genius every day and I am grateful to be here."
"26.9% conversion on a $7 product with 55% conversion on a 30 Day $1 trial that re-bills in 30 days at $19.95."
"You put up copy you think you're trying to say, and what happens is you get more targeted, more polished, and more confident copy."
"Small investment for an important place to hang if you're 'one of us'..."
“Money Skills” are copywriting skills that have an immediate impact on sales.
Inside Copy Chief, you'll learn how to develop your money skills with our guided trainings, including:
Email Copywriting is a critical 'marketing-money-skill' for any business owner or copywriter.
In this exclusive Masterclass, Chris Orzechowski and I talked about the ONE email that ‘always gets the sale.’
Watch us break down:
Here's a masterclass on how to 5x results with Facebook Ads.
In this training, you'll also learn:
Advertorials are pre-sale pages using story-based copy, specifically designed to warm up cold traffic and capture skeptical audiences.
In this Masterclass, you’ll learn how a single page can be responsible for turning strangers into hot prospects that know, like and trust you.
You’ll also discover…
Knowing how to write a compelling story that makes a new prospect Know, Like, and Trust you is essential for everybody in the digital marketing space.
Today, you have less than 6 seconds to capture someone's attention after they stop scrolling. The 60-Second Sales Hook is the quickest way to write a short line that establishing Know, Like, and Trust....
... so you can win the sale using the power of your unique story.
"The amount you save on copy courses by doing these trainings is absurd."
“In Copy Chief you get access to the best copywriters in the world.”
"Deciding to join Copy Chief makes me feel like a genius every day and I am grateful to be here."
Here’s how you can use Copy Chief to accelerate your copywriting results FAST and get an ROI
Copywriting is just one of the few challenges we have.
As entrepreneurs, there are also fundamental business and marketing challenges we face. That’s why we’ve created a place specifically for the business side of freelancing.
Access special “on the job” trainings and chat with professional freelancers to get help managing clients, projects, and business operations.
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"Small investment for an important place to hang if you're 'one of us'..."
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"Small investment for an important place to hang if you're 'one of us'..."
Come and enjoy full access to everything Copy Chief has for you over the next 30 days, if you aren’t blown away by the value, then we will return your fee, no questions and no hassles.
Here's how my conditional guarantee works:
That's all I need to give you a custom path to getting immense value from Copy Chief. If you aren't convinced of the value after doing those three steps and implementing the advice I offer then I will refund you 100% with no hassle and no hard feelings.
I started Copy Chief in 2014 so high-level copywriters and marketers could have a private place online (away from the clutter of social media) to share our well-guarded secrets on what works best (and what failed worst), so we could all do better work.
Since then we’ve opened our doors to members of all levels, from true legends of the industry to eager new converts to the craft looking to score their first client win.
Our mottos is: Nobody Writes Alone because we watch each other’s back with honest and instructive copy critiques, Masterclass level trainings, and searchable framework templates to help you stay on track and pump out copy fast.
I’m proud to say that the name Copy Chief has become synonymous with quality and integrity in copywriting across the industry. This is where the top direct response marketers and business owners come to meet and hire their copywriters.
Whether you’ve been writing and marketing for 3 months or 30 years, you’ll be blown away by what you experience inside. Our members consider Copy Chief their secret weapon in business.
This community works so well because we keep things simple…
Everything we share is based on results, everyone treats each other with respect, and everyone invests in their membership so they can get the most return from it.
If you’d like to learn from the very best in our industry, access the #1 Jobs Board, and get unlimited coaching and critiques from the pros (based on what’s working today)…
Then, welcome! You’ve found your new home.
Kevin Rogers
Effective Date: December, 2017
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