The Beginner’s Mindset and Finding Mentors

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One of my all-time heroes is Jim Rohn.

An inspiring motivational speaker and author, Rohn also knows how to give good quote.

(My favorite of Jim’s is: “Never wish life were easier; wish that you were better.” Incredible.)

One subject he talks a lot about is mentors. It’s a subject that has resonated with me throughout my copywriting career and since launching Copy Chief.

He talks about seeking mentors, and being a good person to a mentee.

It’s something I’m always aware of that I call “the mentee mindset”.

I remember the first time I paid somebody to coach me in something.

To be honest with you, he wasn’t the greatest coach I ever hired.

It was only $400 (at the time though, that seemed a LOT of money).

But it was life-changing.

I paid the guy on a Friday and our first call was going to be on Monday.

What I accomplished Saturday and Sunday literally changed my business.

And it was simply because I started to think “he’s going to ask me about this, and he’s going to ask me about this” and I didn’t have any of that stuff done.

I knew he’d say, “let me see your website, let me see your this sales page” and I just instantly realized EVERYTHING I’d been meaning to do but still hadn’t.

Because I was willing to be mentored, and I embraced the beginner’s mindset, I wanted to have all those things done before I started so I wasn’t embarrassed when I got on the call with this guy.

I scrambled all weekend and had everything finished before our first call on Monday.

That was the revelation.

All we need to do to succeed is set a deadline and find a way to make them a priority.

Look how fast I got mine done. All because I had invested in myself and wanted to get the most bang for my buck. 

Becoming a mentor to others was also another life-changing experience.

You see, being a good teacher is the best way to learn anything.

If you have to teach it, you will learn it better than anybody else in the room.

And, again, in teaching you have to embrace a beginner’s mindset.

The beginner’s mindset gives you the power to keep learning, no matter how long you’ve worked in your profession or sector or industry.

How long have you been in the business of copywriting, marketing or entrepreneurship?

It’s easy for anyone to say, “I’ve heard it all”.

“I’ve read everything.”

“Nothing’s new to me anymore.”

But, if you’re willing to hear it all again for the first time then you’re learning everyday.

That’s what keeps it exciting.

Although I successfully mentor freelance copywriters and marketers today, I still embrace this beginner’s mindset.

And I still actively seek mentors to guide me, who will open my mind, push me and hold my feet to the fire.

Want to know the best way to choose a mentor?

Well, here’s what I do.

If I’m paying you handsome sums of money to mentor me, my criteria is this: if I speak with you, and learn about your program, and feel like I’m going to be the best case study you ever had, then I know it’s a yes.

Actually, it feels more like a “HELL YES!”.

If I don’t feel that same inspiration, it’s like “meh… maybe it’ll be worth it” then I know it’s not going to be an inspired experience and I usually take a pass.

So look for mentors who inspire you to level up, feel challenged, and get excited by the results you imagine you’ll get from the experience.

I’d love to hear your opinion…

Tell me who has been a mentor that inspires you, and why?

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Kevin Rogers
Kevin Rogers
Kevin Rogers is a stand up comic turned copywriter and now a copy chief. Kevin is also a best-selling author of The 60-Second Sales Hook. He created Copy Chief to bridge the gap between biz owners eager to improve their sales conversions and copywriters eager to show off their hard-won copy chops.
Showing 8 comments
  • Carolynn Ananian

    Ramit Sethi. You know what impressed me the most? The fact that he didn’t sugarcoat things … which ironically pissed off a lot of other people. I loved it! It wasn’t until that moment that I realized how much I hated ass kissers. They didn’t help me, and they often didn’t have their own life together. Ramit was willing to be honest even when the truth was uncomfortable, and he **forced** me to own who I currently was instead of my idealized self. This meant having to take action (and do something poorly) instead of dreaming about doing it for months or years. I think it was the first time since elementary school that anyone had held me to such accountability. I learned how to fail fast, recalibrate, and do it again. Suddenly, I started seeing huge changes in everything from my copy to how I made friends.

    My key takeaway from all this is that mentors aren’t gurus. The former recognize their own flaws and encourage their mentees to do the same, and to figure things out through trial and error instead of worrying about perfection. I take it as a red flag when someone can’t be honest with themselves or other people, even if it’s for a noble purpose like wanting to be “nice.”

    • Reply

      Couldn’t agree more, Carolynn. It isn’t always easy to be honest when you know feelings will be hurt. Yet, if you really care, it’s the only way to help. Ramit is someone who clearly cares and is the first to point out his own flaws, past and present.

      Great choice.

  • Mel

    I like the test — if you’ll be the best case study they ever had.
    I did not realize it at the time, but I guess I’ve become a pretty solid case study and advocate for several people I’ve learned from in the past year, most especially Shelley Hitz, and her Author Audience Academy.
    Thank you for this insight. It is a true light bulb moment for me.

    • Reply

      Yes, Mel!

      Momentum is required to succeed in any program. It starts with how well we resonate as students and mentors. In my programs I typically invite only 1/3 of people I interview. Being super selective has translated into great synergy in my small group trainings. Plus, I enjoy every call. No stat or survey result could determine someone’s energy.

      Here’s to a rockin’ 2016…

  • Brian

    If you’re going to give me a chance to gush about The Great Robert Gibson, I’m gonna take it.

    He gave me a swift kick in the ass when I needed it in Carlton’s SWS course. And I was blown away by the detail and effort he put into his feedback and critiques.

    After the course ended, he gave all his students a great write-up of how to make it in the copy world. I kept in touch and he’s continued to give great advice that goes beyond copy and inspires me to be a better person. I’ve got 2 of his emails pinned to my wall above my desk. (Including his 3 stupidly simple secrets for copy success! Enter your email below to get inclusive access to this FREE report that THEY don’t want you to read!)

    Whoah, sorry, I blacked out at the end there…

    • Reply

      “If you’re going to give me a chance to gush about The Great Robert Gibson, I’m gonna take it.”

      Excellent use of pixels, Brian. I’m blessed to count RG as a mentor and influence, as well. One of the sharpest wits and biggest hearts you’ll find.

  • Reply

    Honestly in the short amount of time since we crossed paths, your writing style and teachings have been a mentor to the way I deliver my messages. Outside of you, my greatest mentors over the past year has been Trevor Otts, Allyson Byrd and Che Brown. They have allowed me to quickly put the pieces together that I possessed already to create a platform that not only pays me but allows me to live out my purpose.

    Thank you for welcoming an unknown to you and allowing me to peek over your shoulder to learn from the best. – AA

    • Reply

      It’s an honor, Anthony. I love everything you’re doing and admire the way you’re going about it. True giver, you are. You deserve great success.

      I’m in your corner, A..


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