Do this right and clients will be blown away at your ability to turn a lackluster piece of copy into a high performing sales machine (watch out, most clients will do almost anything to hire you after you perform this “magic” trick).
Solve the two biggest problems facing a new copywriter…
The ability to deliver a killer copy critique is the single fastest way to fill your calendar with paying clients because you can show off skill without the pressure of having to sell yourself over other copywriters.
Even if you don’t have a ton of experience, following the Heroic Copy Critique formula will boost your confidence and make you look a true pro.
Bad clients are changing the copy, or asking you to add “one more little thing”, or (the worst) giving you notes from their cousin Phil who was an English major back in college (even though he is now a ‘sandwich artist’ at Subway!)
Using the Heroic Copy Critique method for vetting your future clients (and getting paid to do it) you get to pick and choose only the clients you like working with.
A step one service is my name for the kind of service where you get paid to perform the logical first step in the process of writing copy for a client (reviewing their existing copy), with no further obligation.
That way, you get paid for your time, and your expertise, then YOU get to decide if you want to work more with that client or not.
Thing is, to do this you gotta know the EXACT elements that decide whether a piece of copy will convert or not…
That’s why in this training, I’ll walk you step-by-step through my proven system for delivering copy critiques that position YOU as the real “conversion superhero.”
While there is no crystal ball, with the tools you get in this training you’ll have everything you need to move the needle on sales for your clients and have them see you as their ultimate Copy Hero.
HEADS UP: This training is typically only available to members of my $2,000 per year private community of professional copywriters. To protect it, this is the only place you can get this training at this price, and this is the only time you’ll see this page.
"I love doing critiques. I think of them as bonus income!"
“Amazing value for my first masterclass”
“Awesome training! Priceless!”
You kick back with an ice cold drink while we send over this Copywriting Masterclass, making it easier than ever to get paid to vet your best clients.
If you want up your copy game, gain instant respect in the industry, and pack your calendar with high-quality clients (who get the value of what you do), then grab your Heroic Copy Critique Masterclass now:
I was a freelance copywriter from 2005 to 2016. I was fortunate to work with a lot of brilliant clients (and a handful of complete whack jobs) over those 11 years.
The copy I wrote for the hundred plus products over my career contributed to over $100 million in sales for my clients.
I’m proud of that.
When I decided to end my freelancing career in January of 2016 (to go all-in building Copy Chief)… my base fee was $50,000 per project, and I’d stayed booked solid at that price for three years running.
I also had a number of 5-figure consulting retainers that required me to show up on one call a week.
If you imagine it was difficult deciding to halt that steady-rolling money train and build a new subscription business instead, you are correct!
But I sure don’t regret it.
So, let’s talk about how I used this single skill to spark the greatest opportunities in my career. And how you can do the same.
The skill I’m talking about is: Copy Critiques, and if you think you know how to use them and why they’re important, read on to see if you’re getting the whole picture.
I’ll use a timeline of significant moments where I used critiques to launch new phases of my career:
As a lead magnet: I had written my first ClickBank #1 sales letter. A friend suggested I “break down” the letter as a special report and use it as lead generation. So, I essentially critiqued my own work with red callouts and shared it everywhere. That report raised my standing in the industry and contributed to countless client bookings.
To get on a guru’s radar: I had joined the private online group of my copywriting hero, John Carlton. Every month he did a copy critique for a member. One month, he’s traveling and asks if any of the “hot shot” copywriters in the group want to step up and take over the critique that month. I nearly break my arm raising it and record three takes knowing THE John Carlton will watch this critique. A week later, he messages me to say he was impressed, and he “owes me one,” and to let him know how he can repay me.
To get that guru’s eyes on your work: I wasted no time requesting a favor back from John. I wanted him to critique a sales letter and that free report I’d made to see if I knew what the heck I was doing (hello Imposter Syndrome!). I should have been scared to ask, because there are legendary stories about John making copywriters cry real tears during critiques. But I was prepared for whatever he shot back because all I cared about was getting better. To my shock and delight, his notes were more praising than menacing and he said, “It’s clear you’ve got the goods as a copywriter.” Wow. Permission from above to go kick more ass. Buh bye Imposter Syndrome (for then, anyway).
Get invited to join illustrious Hot Seat panels: I could fill this entire timeline with “critiquing with Carlton” moments because we’ve been performing them together online and in person since the first time we met in 2008 (after I “weaseled” my way into one of his private hot seat events) until just three weeks ago during his virtually-adjusted mastermind.
Another major highlight was the first time joining one of John’s “panel of experts” alongside David Deutsch, Lorrie Morgan, David Garfinkle, Harlan Kilstein and Mike Morgan. A true “WTF am I doing here?” moment. But, by the end of it, I knew I belonged.
To dazzle audiences at marketing conferences: Critiquing became a great opportunity to display my copywriting “magic tricks” in front of live and virtual audiences. Once I nailed some simple critique elements on panels and on a mic in the crowd, I was flooded by prospective clients during breakouts.
Critiquing a formula you invented: This is next level stuff where it gets super powerful. When I released the 60-Second Sales Hook book in 2014, people began sending me their sales hooks to critique. I was able to use the tweaks and rewrites as content to generate more leads.
Critiquing as a specialized consultant: To meet the demand for private critiques of readers’ 60-Second Sales Hooks, I created a special service, 20-minute “perfection sessions” that paid several hundred bucks each and led not only to bigger jobs, but also the birth of Copy Chief as a forum-based community of experts.
Critiquing as a teaching tool and to raise your expert authority: Inside of Copy Chief, we do a LOT of copy critiques. So far, 1,280 critique threads, with nearly 15,000 reviews, plus 363 60-Second Sales Hook critiques (yep, still going strong!) and some other more specialized critique sessions for methods like Copy-Boarding. I’ve also hosted more than 130 live “Chief Chat” hangouts where we do at least one critique on each.
So, you can see the power of critiquing for copywriters – as a tool for learning, for prospecting, and for easy extra cash for something you’re essentially doing all day anyway.
Yet, this masterclass is the first time I’ve taught my exact method for how to perform and deliver a “heroic” copy critique.