Copy Chief Radio

Ep 193: The Art of The One-Sided Conversation (5-min coffee break)

   In This Episode As copywriters, mastering the one-sided conversation is a major part of our job. We assemble the people we’ll be talking ‘to’ (our customer avatars) from research, and some real-life people who match the audience, then go about constructing a very personal conversation that hopefully triggers no threat alarms at all. No […]

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