How To: Write A Powerful USP

Ep 39: Ross O’Lochlainn – Write A Powerful USP

Kevin’s special guest in this episode is Copy Chief member… Ross O’Lochlainn is a former engineer, turned online sales expert, known as the Conversion Engineer. His specialty is identifying what makes things unique and effective in the world of direct response marketing. Visit him at http://conversionengineering.co/ In This Episode [02:30]  The one question your product’s […]

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