Success Stories
Meet Jason
How A New Copywriter Overcame “Imposter Syndrome” And Got Clients Interested in Hiring Him
Before
Jason had just started his copywriting career. He sent hundreds of emails a month to potential clients trying to land work. But nobody ever responded to his messages.
Working with Kevin
He learned a simple way to impress potential clients through cold email — despite the fact he had almost no experience and a severe case of “imposter syndrome.”
After
Now, ~25% of prospects Jason emails reply positively. Jason is confident he can land work because he now knows how to win over prospects.
*DISCLAIMER: These results are not typical and you may or may not achieve the same results. Success as a freelance copywriter depends on your willingness to put in effort, your attention to details, and various other factors.
“I was alone…”
After working as a delivery driver, longshoreman, and then salesperson for an online university, Jason Hakes decided to become a copywriter.
His busy work schedule means He devoured books and podcasts to learn the craft of copywriting. And he even got a few one-off jobs from friends.
But once those small jobs dried up, Jason was stuck. He didn’t know how to get clients. So he started sending cold outreach emails. He sent over 500 emails in just over a month — but he didn’t get a single response.
Jason needed a better way to land work. And he wanted someone with experience to guide him. As he says:
“I was learning copy on my own. It was fine for a while, but I didn’t know how to progress further… I didn’t know if I was doing the right things or not.”
I needed friends. I needed someone to tell me if my copy was good or not…. I needed someone’s focused attention to help me.”
Jason shares his struggle before joining Escape Velocity.
“Everything pointed to Copy Chief…”
As Jason studied copywriting, he kept hearing about Kevin Rogers and CopyChief.com.
He listened to Kevin’s podcast and was struck by the episode on the 7 Phases of a Freelance Journey.
Jason realized Kevin understood where he was at and knew how to help Jason break into the industry. So Jason joined Copy Chief.
The feedback and support Jason got from the Copy Chief community helped him feel more confident in his copywriting skills. But Jason wanted more. He wanted one-on-one attention and mentorship.
When Kevin opened his Escape Velocity program, Jason realized it was exactly what he wanted. It was a chance to get personal mentorship and support from Kevin and his other copywriting coach, Rachel Mazza.
In May 2019, five months after he started copywriting, Jason joined Escape Velocity. He hoped it would give him the skills to start landing work.
“I wanted to be in a position to get jobs and have outreach that had a maximum possibility of getting responses from prospects…
I wanted to be the best at things I can control… my prospecting messages, who I reach out to, what I say about myself… because if I do my best with that, then the results will come.”
Jason was at phase 2 of the freelance journey.
Jason shares why he joined Escape Velocity.
*DISCLAIMER: These results are not typical and you may or may not achieve the same results. Success as a freelance copywriter depends on your willingness to put in effort, your attention to details, and various other factors.
“It eliminates a lot of imposter syndrome…”
As a new copywriter, Jason struggled a lot with “Imposter syndrome.”
He felt like he wasn’t a “real” copywriter yet. And he was afraid people would see him as a fraud.
But Escape Velocity helped him overcome those fears.
Jason learned that it’s normal to feel this way. And while he may not know everything about copywriting, he does know more than most clients. And that is all you need to be able to help them.
What helped him even more was the feedback he got from Kevin and Rachel.
During Escape Velocity, he got their eyes on his copy. They told him it was good, and this gave him the confidence to know he really could help clients.
“I learned to feel confident in what I knew instead of worrying about what I didn’t know. It eliminated a lot of my imposter syndrome…
There’s nothing like having someone say ‘This is a good sample’ or ‘This is what to say on a prospecting call…’ That eliminated a lot of the [doubt].”
“Jason shares how he overcame “Imposter syndrome.”
“You get samples you can trust will work…”
When Jason joined Escape Velocity, he didn’t have any quality copywriting samples to show clients.
He knew it would be tough to get jobs without samples. Because almost every client wants to see proof you can write quality copy.
Through Escape Velocity, Jason learned how to create impressive samples. He even got feedback from Kevin and Rachel, so he knew they were ready to show prospects.
Writing samples Jason created
through Escape Velocity.
through Escape Velocity.
Getting this feedback was huge. It gave Jason the confidence that he could write copy. And he could relax knowing if prospects saw his sample they would likely be impressed.
“I thought, ‘I might actually be okay at this. Kevin just said [my copy] was pretty good. He didn’t have to say that, but he did.”
Josh shares why he wanted to become a copywriter
*DISCLAIMER: These results are not typical and you may or may not achieve the same results. Success as a freelance copywriter depends on your willingness to put in effort, your attention to details, and various other factors.
“I’m getting responses back from prospects…”
Before Escape Velocity, Jason sent hundreds of cold outreach emails to prospects. He hoped this would help him land work. But nobody ever replied to his emails.
But the lessons he learned in Escape Velocity helped Jason completely change his approach.
A prospect replying to Jason’s outreach email.
He learned how to send more targeted emails to prospects. And he even got proven templates he could follow that would help him get positive replies.
Best of all, he got feedback from Kevin and Rachel to make sure his new outreach emails were done right.
This was a complete game-changer for Jason. Right away, business owners started to respond positively to his cold emails.
They were glad he reached out. Some even wanted to meet with Jason right away.
Before Escape Velocity even ended, Jason began to book meetings with clients.
“I’m sending out fewer inquiries than I used to, but they are so much better, and they get results.”
Jason shares how he learned to reach out to business owners.
*DISCLAIMER: These results are not typical and you may or may not achieve the same results. Success as a freelance copywriter depends on your willingness to put in effort, your attention to details, and various other factors.
“You don’t have to be alone anymore…”
There were times during the course when Jason doubted himself.
For example, he had a meeting with a potential client. Afterward, he beat himself up over all the things he wished he did differently.
Jason getting support from a fellow
Escape Velocity member.
Escape Velocity member.
In those moments, when he doubted himself, he leaned on the Escape Velocity community for support.
The other members helped him rebuild his confidence. They helped him see that landing the meeting was a big win in itself. And even if it didn’t turn into work immediately, it could still lead to work and referrals down the road. Plus, it was good practice for his next meetings.
Their support lifted Jason’s spirits. And he was able to move forward with confidence.
Even after the course ended, Jason and the other Escape Velocity members continue to support one another.
“The Escape Velocity community continues to be outstanding. Everyone wants to celebrate wins and help you…”
Without a community, you’re on an island by yourself.”
Jason shares the importance of having a community.
*DISCLAIMER: These results are not typical and you may or may not achieve the same results. Success as a freelance copywriter depends on your willingness to put in effort, your attention to details, and various other factors.
“I have no fear…”
Jason graduated Escape Velocity right as the Coronavirus pandemic started.
Many of the prospects he reached out to had shut down their businesses. So they weren’t looking for copy help. But they were still glad he reached out because they know that once they open up again, they’ll likely need copy. And when that happens, they know they can reach out to Jason.
Jason isn’t worried about getting clients anymore. He now has a portfolio of quality samples, and business owners are responding positively to his cold outreach emails. So he knows it’s only a matter of time until he starts to land jobs.
“I’m not worried because what I learned inside Escape Velocity stacked on top of the support [Escape Velocity students] give each other I know I’ll be able to get work.
I’m getting responses back from prospects who say ‘I can’t do anything with you now but in the future, I’d be happy to.’ When I was prospecting without the help I got from Kevin and Rachel I didn’t get any messages back.”
Jason shares how Escape Velocity can help you.
*DISCLAIMER: These results are not typical and you may or may not achieve the same results. Success as a freelance copywriter depends on your willingness to put in effort, your attention to details, and various other factors.
Want to take your copywriting
career to the next level?
career to the next level?
Before Escape Velocity, Jason was on his own. He sent hundreds of cold outreach emails but never heard anything back. He didn’t know what to do and doubted himself constantly.
But now, Jason gets emails every week from prospects who are glad he reached out to them. He now has the knowledge, confidence, and samples needed to land work.
If you want the guidance and support to get your copywriting career off the ground, Escape Velocity is for you. You can learn all about it in the link below.
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