What If You Had A Proven System To Get Better Clients, At Higher Rates, And A Steady Flow of Leads Coming To YOU Instead Of The Other Way Around?
It’s Time To Uncover Your True Specialty and Become A Sought-After Expert In Your Industry
Ready to get serious about your freelance career? Watch this quick video about Real Free Life
… when a client is looking for a specialist, it means they know exactly what they need, why they need it, and what that skill is worth to their business.
But what most expert specialists won’t tell you, is that
“picking a niche” isn’t enough
"Thanks to RFL I quickly went from “just another copywriter” to specialist. I’m so sought out for my specialty I barely even write copy anymore unless I want to, or it’s for my own offers and products. Clients hire me to consult with them in their business, and I get to put all my copy skills to use to grow my own offers."
Facebook Ad and StoryMapping Specialist
"Before RFL I was fumbling in the dark and didn’t know how to find good clients, but RFL created that stability and consistency in my income.. With Kevin’s training, I hit my income goal right away, and it hasn’t dropped since. Now I make $10k /month consistently and have stuff coming down the line that will consistently increase my monthly income. I use my freelance skills to provide for my wife and family and I still have the freedom to do what I want."
Health and Lifestyle Business Copywriter
In Real Free Life (RFL), I help freelancers uncover their true speciality, learn how to truly OWN it, and build authority to become a respected,
sought-out expert in their industry.
"I was tired of feeling like I was on a hamster wheel to pay bills. RFL gave me the structure, training, and accountability I needed to grow my business. Everything from how to find the right clients (and talk to them) to writing contracts that cover your ass. The results? No more hamster wheel. Instead, I have sophisticated clients who respect my expertise and don't question my prices. I have advisors I can go to for help any time. I also get great job referrals, so no more worrying about quality control for clients. I got so much value out of RFL that I actually did the program 2 times!"
- Carolyn Ananian
Direct Response Copywriter for Money Map Press
“Joining RFL is one of the best things you can do for your career as a copywriter. Before I joined RFL I felt “stuck” in my business. Finding my specialty is what drives most new business coming my way. RFL exposed flaws that I’ve now fixed in my business, and helped me attract the RIGHT kind of clients. In fact, I now easily say “no” to prospects that don’t fit my specialty because I have a lot more confidence and authority in my strengths. Plus, the relationships you form in the group – there’s no better place to be as a copywriter. Do what Kevin tells you to do and you WILL succeed.”
“Before RFL I didn’t know the long-term path for my business. RFL helped me marry together what I love, and what I’m good at. I found my REAL specialty to create my own products and my own voice, and spend less time while earning the same amount of income. Now I have confidence, a clear path, and I know exactly where my business is going.
I had my best month ever after RFL, and still mastermind with the group monthly to build up each other’s businesses.”
“I learned how to use my professional experience to give me a unique position as a copywriter. And here I thought I’d have to market myself as a fledgling newbie! Instead, Kevin helped me see how my prior experience could help me stand out. I got my first paid writing assignment, and have been going non-stop ever since. It helped me transition from being a student of copywriting to becoming a professional copywriter faster than I thought possible.”
The Email Copy Academy is kind of like when Neo downloaded Kung Fu into his brain so he could kick ass in The Matrix..... except instead of Neo, you actually learn from a real professional who's been there. And instead of Kung Fu you learn how to turn emails into money. After going through Chris' step-by-step 'email mastery' brain download, I feel like I can kick ass on ANY new campaign – both for clients and my own offers. In fact, I had a hard time giving him feedback because the course answered all of my questions so well! It's so nice being able to walk into a new project and feel confident that I can knock it out of the park.
“I joined RFL because I wanted to quit my job and didn’t want to be another ‘starving freelancer. I had heard “horror stories” from other freelancers -- how they were forced to work for free or deal with clients who didn’t pay. Kevin was a shield from bad clients. Right at the beginning of RFL I learned how to find my ideal clients, and within two months I made way more than my old corporate job.”
-Allison Carpio, Customer Avatar and Split-Testing Specialist
“In RFL, I learned how to build REAL authority. The price almost held me back. But I knew this was the step I needed to level up. So I put it on a credit card and bet on myself. After implementing what I learned in RFL, I had my best month ever. I was able to cut my work hours in half, and significantly upgraded my lifestyle. Now I’m working with some of the biggest names in the business, and also launching my own offers.”
- Angie Colee Copy Chief for Jeff Walker
“Using the simple framework Kevin showed us, I immediately doubled my prices. I follow the exact phrasing Kevin taught us in the training to let my clients know about the changes, and there wasn’t a single objection. In fact, they gave me more work. Because of RFL I’m not floating from gig to gig hoping to scratch out rent every month. I have a real freelancing business that is structured around my lifestyle and income goals – a true “real, free life.”
- Bob Conroy, Freelance Direct Response Copywriter
“Before RFL I was struggling to set up a business where I didn’t have to chase down one-off projects and deal with crappy clients. My understanding of even basic elements of marketing and persuasion became multifaceted and richer during the course of this training. After RFL, I’m confident about charging what I’m worth and being an authority with valuable insight, not just a “writer for hire."
- Amanda Luft, Freelance Copywriter
"When I joined RFL I didn’t have any samples and I was all over the map. Kevin encouraged me to step into my power and own my authority. He taught me to be more assertive, and to say the biggest number I can in negotiations. The lessons I learned in RFL helped me create a frame where I don’t have to feel “less than” my client. Using what I learned I doubled my income from the previous year, and now am financially independent. Now I have a specialized skill set that I can use to help myself and others for the rest of my life.”
- Melanie Warren, Direct Response copywriter and Coach
"RFL has shown me how to systematically make myself a respected authority within my industry. Kevin has helped me tremendously in so many ways. In particular, his kind yet relentless belief in me that I can and will rise to much higher levels of clientele to serve with my copywriting has been a true eye-opening experience, especially in the way one can achieve that. He has shown me how to take more control of my income, and my happiness! "
- Elin Marie, Freelance Copywriter
“Like most people starting out as a copywriter, I was struggling to get work. I was getting low balled on pricing, had to chase clients for payment, and went through cycles of feast and famine. But I found out that it doesn't have to be that way. You can control how much you work… You can control who you work with… You can control the amount of money you make… Kevin generously shared his years of "in-the-trenches" experience. Now I'm more confident in my value as copywriter, and can charge what I want without blinking an eyelid.”
-Rodney Kwong, Freelance Copywriter
"Kevin showed me what my specialty really was and the best way to make it shine! Weeks ago I wondered what direction my writing career would take and if Real Free Life would help me. Now, I’m a lot more positive about my goal and I know how to achieve it and become an expert in my field. If you’re someone who is ready to accept the challenge and invest their time and money in Kevin and RFL, you’re going to learn, grow and be a success quickly!"
- Julie Leudkte, Health and Wellness Expert
“I've been in all kinds of "professional development" programs, but the exercises Kevin has you go through will prime your business for exponential success. The group is full of badass copywriters, and I felt lucky to have even made the cut to be accepted into the exclusive session. Price is what you pay, value is what you get, and being part of the RFL group has paid dividends in more ways than one.”
- Eric Bakey, Freelance Direct Response Copywriter