Hey, Kevin Rogers here…

If, like me, you’re a creative freelancer/entrepreneur, the moment we’ve been hoping for has finally arrived.

The pendulum is swinging back in our direction.

Suddenly it’s not just us, in our social echochamber, who are appalled at AI slop. It’s universal, and frequently written about in national publications like The Atlantic, New York Times, and Wall Street Journal.

We’ve seen publicly traded companies, like Klarna, sheepishly reversing their pompous decisions to cut hundreds of jobs that “AI can do better and faster than humans.”

Customers have spoken, loudly, that they do not want to talk to, or read from, a robot.

Let’s be honest, even a year ago, no one knew if people would notice, or even care, if they were being served by humans or bots.

But they did. And companies are responding.

So, hooray for humanity.

But, we also need to embrace that things are very different now.

Yes, clients are returning to humans for customer facing tasks, including copy and creative…

Just not with the same needs.

It’s a new world.

They’ve gone out and explored the territory… collected some cool trinkets. Now they have some trading power. Which means they’re being selective.

Before hiring or contracting marketing creatives, clients are asking new questions.

Such as…

• Walk me through your creative process?
• Where do you use AI?
• How do you detect ‘Slop’ and fix it?
• How do you tap into a prospect’s pain and desire?
• How much content can you produce from a single piece of copy?

If you can’t answer questions like these confidently, you risk being passed over and left behind.

But, this moment isn’t just an audition for you to pass or fail.

It’s a chance for you to redefine your own creative process.

To gain new confidence in your methodology.

And be valued for your unique blend of taste, voice, and discernment.

There’s been a lot of temple rubbing over AI. Many freelancers have thrown their hands up and quit.

No judgement. I’m sure there were other factors behind their decision. But, that’s just one more reason that this time we’re in right now…

Should excite any true creative who is up for the challenge.

And if you’ve been overwhelmed with all the changes, and confused by all the gurus and their many takes on how you should be working with AI, or what you should call what you do…

I want to share something my friend Parris Lampropoulos told me just last week.

“My Copy Cubs are forbidden to use AI for the first three years. After that, using it becomes mandatory.”
– Parris Lampropoulos

When Parris told me this fact about how he trains his copy cubs, it hit me like a fly ball to the forehead (I say this from personal experience in Little League.).

Parris is widely regarded as the best teacher of direct response copywriting in the world.

Think about that…

For three whole years he forbids his writers to lean on AI in their writing process. He even fired one of his cubs after he caught them using it. But, after three years of honing their instincts as a writer, Parris insists they use AI in their process.

Why?

Because better tools make better craft. And the best tools are worthless in the hands of the unskilled.

AI is the greatest tool we’ve ever been given as writers.So long as it doesn’t do the writing.

Now, for better or worse, you probably are not a Parris Cub. So, no, I’m not suggesting you spend three years writing “by hand.”

In fact, I’d like to show you what I believe is the ultimate method for writing with AI as your collaborator.

See…

I’ve been head-down for the last six months re-defining my own practice for working with Claude. (You can use your chosen LLM, I just prefer Claude.)

If you’ve been following my emails, you’ve seen this process play out in real time.

All the trial and error.

The moments when I gave over too much.

The times I eschewed it altogether.

And even videos showing the exact process in action.

Literally relearning who I am as a writer after twenty years in the craft.

The breakthrough moment happened when I made new rules for Claude: Never produce words for me, or as me.

As soon as the rule was firmly established, I began to fall in love with writing again.

Which is pretty amazing.

What I did not quite expect though, was how essential Claude would become to me as a collaborator.

The critical element, I discovered, is putting the work into YOUR draft before exposing it to an AI collaborator.

Because, when you’ve done the stuff we all know only humans can do…

You gain the confidence of discernment.

‘AI Slop’ happens when you ask AI to be the source of the writing.That’s why clients are returning to human writers as the Source.

Here’s the thing most writers miss: this works on every kind of writing, including the unglamorous ones.

Picture this: you’ve been hired to write the launch sequence for fleet management software. (Nobody romanticizes fleet management software.) Most writers would open their AI, ask for an outline, and produce something perfectly competent and entirely forgettable.

A true writer would do something different first. They’d find one fleet manager and ask, “What’s the worst day you’ve ever had at this job?” They’d write down everything the manager said. Then they’d notice the one detail nobody else would notice… the way he paused before answering, the specific number of trucks he’d lost track of that morning, the smell of warehouse coffee on his breath when his phone started ringing at 5:47 a.m.

That detail is the Source. The launch sequence writes itself from there, including the parts AI helps multiply.

That’s the practice this workshop teaches. It works on supplements, SaaS, B2B, finance, wellness, your own brand. Anywhere a writer is asked to make something feel real.

Let me quickly explain what that looks like in practice.

I’m the creator. The Source.

My job is to be present in life.
I take a notepad with me everywhere.
I write down things I see.
Things I hear.
Conversations I have.

I see what sticks the next day. Then I write about it.

Claude’s job is to reflect back what it sees in what I wrote.

It’s shockingly good at this.

It’s also very good at understanding every copywriting framework.

Which means it can repurpose the origin piece into multiple assets with a click.

Whichever AI you already use is fine. ChatGPT, Claude, Gemini, Perplexity… they all do what they do. What changes everything is how you use them.

I prefer Claude, so you’ll see me work with it in the live calls. But the practice is tool-agnostic. The Partner role stays the same regardless of which chair it sits in.

That’s my version. Yours will look different.

This is true with any kind of writing.

Whether you write VSLs, advertorials, emails, landing pages, B2B white papers, or your own brand content; the Source comes from you.

The work only a human can do doesn’t change because the format does.

Slop is slop in any niche. And clients in every niche are now asking the same questions.

Two years of trial and error landed me on three ingredients. And every piece of writing that earned the response I wanted from it had all three. While every piece that fell flat was missing at least one.

Listen… It’s been said, but now it’s finally true…

Your competition isn’t AI.

It’s the copywriter who’s figured out how to be the Source and use AI to multiply the work.

That writer is going to land more clients. Charge more per project. And spend more of their time doing the part they actually love… coming up with hooks, angles, and ideas worth writing about.

Because here’s the good news in all this…

When you become the Source and let AI handle the multiplication, you get to spend more time doing the fun parts.

More observing. More writing. More creative play.

Less reformatting the same idea seven different ways for seven different platforms. Less producing assets you don’t enjoy making. Less guessing about what clients want from you in 2026.

That’s the new leverage:

Human Source + AI expansion = the writer clients are now hiring.

And that’s what I’m going to teach you to be.

Why this matters right now…

Two years ago, the AI conversation was “How fast can we replace humans?” Today it’s “How do we make sure we don’t end up like Klarna?” (And shitification)

That’s a complete reversal of the buying conversation. And it’s happening fast.

The window where “human-first” is a competitive advantage is right now. Six months from now it’ll be a baseline expectation. And the writers who built the practice early will be the ones clients seek out by name.

Get your creative practice in place while it still gives you an edge.

One more thing.

I’ve taught a lot of workshops over the years. Some I sweated through wondering if I was offering the right thing at the right time.

This one I’m sure about.

Clients are returning. They’re asking sharper questions. And the writers who can answer them confidently… by showing how they Source, how they use AI as a Partner, and how they produce work that lands… are going to be in the strongest position they’ve been in for years.

I want you to be one of them.

See you Monday, June 29.

Kev