Delivered to you in real time with clear and actionable video trainings – including “battle plan” worksheets – so you can implement the most proven copywriting tactics imme diately
… but wants to know them all in real time, not weeks or months later…
… and wants to quickly know exactly HOW and WHERE to execute this stuff and make sales TODAY.
Dear friend,
Remember those sudden compliance changes on ad platforms that were wiping out business accounts almost overnight?
See…
The first rumblings about that swift shift in compliance were heard at a specialized “R&D Laboratory” for copywriters…
… many of whom started noticing weird fluctuations in their client campaigns, and a tighter squeeze on what you can and cannot say in an ad.
And only a handful of clued-in businesses (thanks to the wicked fast reporting from those working copywriters and ad specialists in the field) managed to pivot quickly…
… and avoid the eventual ad account “ban hammer” before hundreds of thousands in lost revenue dollars went up in smoke.
On that same note…
Remember when the world suddenly stopped spinning in Q1 2020 after the initial viral outbreak… and we were all forced indoors with no certain end in sight?
Where almost overnight…
Many businesses—especially brick and mortar or anything involving contact with humans—faced near-certain extinction if they couldn’t figure out how to get new customers and buyers.
Well, it was inside that very same “Copywriting R&D Laboratory” that critical “pivot and recovery” strategies came to life…
… where working pros immediately shared what worked best to re-position offers, move stuff online, or come up with new “selling hooks”…
… or even whipping up completely new products and services that’ll sell even in scary, uncertain times.
And again…
It was those savvy businesses and copywriters in tune with the cutting edge developments…
… and the “guaranteed to work today” strategies inside that “Copywriting R&D Laboratory” that survived those tough times.
And that’s just two of MANY examples of how this collective wisdom of working pros operating behind tightly closed doors inside this “Copywriting R&D Laboratory”can decide the future of your business or your copywriting career.
It’s where “new marketing laws” get passed.
Where new advertising shortcuts and tactics spring to life that can slash lead costs and juice up sales.
And it’s where outdated marketing gets immediately replaced with faster, more profitable methods aligned with today’s markets.
So how do they do it?
It’s simple, really.
By completely filtering out the fluff, clutter, and out-of-date tactics and jargon…
… and distilling it all into “what’s working and making money today” language every business owner, copywriter, and marketer understands (and can implement immediately.)
And with over 148 years (and counting) of documented direct marketing history and copywriting knowledge to sort through and filter…
… it’s only possible to extract what works in TODAY’S markets by performing almost torturous testing of every so-called “proven method.”
See, in a world where everyone seems to be making larger-than-life claims, the true experts know to judge a promise on only one single criteria – proven results!
Kind of like when Ford Motors hurls its brand new F-150 truck into the miserable, mud-ridden plains of Borrego Springs, California…
… and puts it through “hell and back” in piping hot n’ humid conditions, just to prove their trucks can actually function in extreme and off-road conditions.
The idea is this: If a pick-up truck can survive THAT ordeal and still start… you can rest assured that it’ll haul, tow, and traverse anything you can think of in “civilian land.”
See…
Before any new copywriting and marketing training “becomes official” inside…
… the critical principles and tactics get tested, re-tested, and pushed to their limits in the REAL WORLD.
That means if you see a strategy in one of the trainings inside our private Copywriting Training Dashboard… you can be confident the stuff still works across the board in real businesses to THIS DAY.
And when I say real businesses, I mean REAL businesses— from fitness all the way to baby food (not just “internet marketing”.)
This also means that if something stops working today (like old-school fear n’ greed style FB ads for example)…
… you’d be the FIRST to know way before your bank account feels the pinch…
… as if that information got “leaked” somehow directly from the source.
That’s how quickly our working pros and specialists report what’s really going on in the trenches, where real sales and dollars are on the line everyday.
Best part?
All this cutting-edge marketing and copywriting wisdom gets delivered to you in just a few, short video trainings you can watch once and never forget… in just 30 minutes a day.
You’ll know what the marketing strategy is, where it comes from, how the working pros understand it…
… and more importantly—what it all means for YOUR business or your writing career.
Because that’s what’s most important, right?
And here’s what’s great about this “marketing torture-testing” approach:
Whenever our top copywriting specialists collectively agree that a NEW method, framework, or strategy makes you sales today…
… you’ll almost instantly get the simplified, and ready-to-execute version for your business (or your client’s business.)
It’s a lot like an “over the air” update your iPhone gets from Apple whenever a cool, new feature or capability comes to life.
As the smartphone user—all you see is a happy message lighting up your screen saying:
“Congratulations! Your iPhone is now up to date. Your camera can now capture every wrinkle on your forehead in stunning HD.”
So what it is, really…
Is a living, breathing peer-review system for business owners, marketers, and copywriters.
Where you can “bet the house” on the cutting-edge information you receive…
… because it’s already vetted, tested, and deployed in TODAY’s highly-sophisticated and competitive markets. (And not just because it worked on “Clickbank” for a couple of months 17 years ago.)
If you were to get your hands on all the trainings and collective wisdom of the Copy Chief “R&D Laboratory” individually…
… you’d likely have to spend upwards of $50,000 and perform YEARS worth of marketing tests across dozens of industries.
But—because it’s now delivered on a brand new and enhanced digital platform and communication system…
… you can now stay on the cutting edge of what makes sales TODAY for less than the price of ONE single copywriting course!
“Wow! Wow! & Wow again! [These Trainings] will SERIOUSLY improve your copy & marketing!
“Copy Chief helped me build a career from scratch, work with legends, and provide for my family as a mother of 5.”
“What I love about Copy Chief is that – of all the trainings I’ve devoured – everything makes perfect sense. “
“Copy Chief gave me the confidence and conviction that I can make this a life-long career.”
What’s unique about our trainings is that they are based on RESULTS –
Not theory. Meaning, you’re only seeing the stuff that works, based on the proven tests
from the industry’s learning marketers and “in the trenches” experts.
How to Transform Your Website into a Marketing Machine! Learn to avoid costly mistakes, and transform your website design into a conversion machine.
A proven formula for dramatically reducing the time you spend buried in research… by simply asking the right questions.
Bond Halbert, son of the legendary copywriter Gary Halbert, reveals his father’s winning marketing language method (perfected for modern digital marketing!)
he end-all be-all method for writing bulletproof, no-holes sales letters. Learn how to create an entire sales letter in just 10 tiny index cards.
Mike Schauer from Swiped.co walks us through his process for uncovering and reverse-engineering the best converting sales pages in any market.
Joe Schriefer’s Copy-boarding method solves the two problems that lead to bad copy. By using this in your copy, you’ll make it hard for even the most skeptical prospect to refuse your offer.
Learn how to dial in the perfect persuasive balance of promise and believability that gives your copy the ultimate “A-Lister’s Edge.”
Discover the 9 distinct “categories” of buyers in your audience (and how they secretly make decisions in their head.)
In this 2-part series, you’ll learn how to identify the “Big Ideas” behind great marketing campaigns (and reverse engineer them for your own copywriting.)
Bullets are the most powerful weapon in your copywriting arsenal. Discover how to write bullets (also called “fascinations”) that pack a punch and create curiosity for your product.
Enjoy this powerful tool for creating headlines (subject lines and bullets) with the prospect’s own words.
How to look past the surface and deep inside the minds of your best avatar. A skill every business and every freelance copywriter needs.
Learn to inject laughs into your messaging with some of the top joke frameworks used by stand-up comics. Written, spoken, video… they work everywhere.
Control-beating copywriter April Dykman teaches us how to find, study, and reverse-engineer high-converting copy campaigns.
In this cornerstone training, get fill-in-the-blank templates and word-for-word video scripts that instantly help you bond with your future customers.
Learn how to create and use these List-Building Lead Magnets to grow your email list, attract your ideal prospects, and turn new leads into excited buyers.
Learn the hidden psychological triggers that demand attention, get people to go through your entire sales message, and put them in a buying frame of mind.
The fool-proof 9-point process for writing a winning ad every time. Learn how to “tick all the boxes” in your copywriting process to consistently craft ads that convert.
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Apart from the methodology, the way you deliver it inspired me. Listening through the trainings gave me the confidence to write and allow my passion to flow into what I’m writing.
It seems like tedious work as I went through each one individually. But then I had some real “ah-ha” moments.
Now , I’m starting to tap into that inner flow of magical copy!”
I have been blown away by the trainings, the new platform and all the value you have provided. Thank you, thank you, thank you. I don’t need anything right now except more hours in the day to get through this and write.
Strong, plain-English, real-world, ready-to-use training tools. Everything builds confidence and skill. I haven’t been this invigorated about my career in 20 years. I’m mapping my transition from corporate soldier to freelance copywriter and I know CC is going to be at the centre of this.
Another awesome training. Thanks Guys. I took a potshot at trying out the 4x6 formula with index cards and it worked surprisingly easy.
I thought I was the only one so geeky about this stuff. WHEN I read how everyone else is chomping at the bit for an opportunity to try the new training, it proves three things: It’s a fantastic tool, a great training, and time well spent.
Thanks kevin for bringing this to us. I can’t wait to use this on a projectt I am working on now.”
We regularly bring you exclusive masterclass trainings with top industry experts. With these new trainings, you’ll be able to lead your industry as a true marketing expert, and always be in-the-know of what’s working now.
All for the affordable price of $97 /month.
Fill-in-the-blank templates that guide you step-by-step through the TOP copywriting formulas being used by A-Listers today (like the Rebel Yell, the 4x6 Sales Formula, and more.)
Learn the fundamental skills needed to create any and all pieces of persuasive copy including research, storytelling, and more!
This “Freelancer Skills” training series gives you the job-training you need to launch, grow, and manage your freelance business.
Copywriting “Money Skills” directly increase sales for your own products, or make you more in-demand as a freelancer.
New to copywriting? Here’s a crash course to walk you through our best trainings so you can confidently write copy that works.
Top industry experts and marketing legends teach these exclusive workshops you won’t get anywhere else.
Apart from the methodology, the way you deliver it inspired me. Listening through the trainings gave me the confidence to write and allow my passion to flow into what I’m writing.
It seems like tedious work as I went through each one individually. But then I had some real “ah-ha” moments.
Now , I’m starting to tap into that inner flow of magical copy!”
To The Copy Chief Training Suite And Exclusive FB Group
And Trainings (Including New Trainings Added Each Month)
That Will Guide You Through ALL The Trainings In An Easy-To-Use, Go At Your Own Pace Format. It Works GREAT On Mobile And Allows You To Track All Your Learning Progress
You’ll Be The First To Access New Masterclass Trainings From Industry Experts And Marketing Legends Such So You’re Always “In The Know” Of What’s Working Now.
“I just finished my ‘Question Authority Worksheet’ and I’m so happy I took the time to complete this exercise. I am absolutely blown away with my findings. Hands down – best homework ever! This has really changed everything for me and my business. Thank you!
I’ve only been a member of Copy Chief for a couple of weeks, but already learnt so much. The 4x6 Copywriting Formula training is the best I have ever come across, and I can implement what I’ve learnt straight away.
“The video on copy-boarding from Joe Schriefer is worth my membership price alone”
That’s all we need to give you a custom path to getting immense value from Copy Chief. If you aren’t convinced of the value after doing those three steps and implementing the advice I offer then I will refund you 100% with no question and no hard feelings.
Since then we’ve opened our doors to members of all levels, from true
legends of the industry to eager new converts to
the craft looking to score their first client win.
Our mottos is: Nobody Writes Alone because we watch each other’s
back with honest and instructive copy critiques, Masterclass level
trainings, and searchable framework templates to help you stay on
track and pump out copy fast.
I’m proud to say that the name Copy Chief has become synonymous
with quality and integrity in copywriting across the industry. This is
where the top direct response marketers and business owners come to
meet and hire their copywriters.
Whether you’ve been writing and marketing for 3 months or
30 years, you’ll be blown away by what you experience inside.
Our members consider Copy Chief their secret weapon in business.
This community works so well because we keep things simple…
Everything we share is based on results, everyone treats each other with respect, and everyone invests in their
membership so they can get the most return from it.
If you’d like to learn from the very best in our industry, access the #1 Jobs Board, and get unlimited coaching and critiques from the pros (based on what’s working today)…
Then, welcome! You’ve found your new home.
Kevin Rogers
Effective Date: December, 2017
The following Privacy Policy governs the online information collection practices of KEVIN ROGERS, INC. D/B/A WWW.COPYCHIEF.COM. (“we” or “us”). Specifically, it outlines the types of information that we gather about you while you are using the www.copychief.com website (the “Site”), collectively, the “Services”, and the ways in which we use this information. This Privacy Policy, including our children’s privacy statement, does not apply to any information you may provide to us or that we may collect offline and/or through other means (for example, at a live event, via telephone, or through the mail).
Please read this Privacy Policy carefully. By visiting and using the Services, you agree that your use of our Services, and any dispute over privacy, is governed by this Privacy Policy. Because the Web and Mobile platforms are evolving media, we may need to change our Privacy Policy at some point in the future, in which case we’ll post the changes to this Privacy Policy on the Site and update the Effective Date of the policy to reflect the date of the changes. By continuing to use the Services after we post any such changes, you accept the Privacy Policy as modified.
How We Collect and Use Information
We may collect and store personal or other information that you voluntarily supply to us online while using the Services (e.g., while on the Services or in responding via email to a feature provided on the Services). We only contact individuals who specifically request that we do so or in the event that they have signed up to receive our messaging, attended one of our events, or have purchased one of our products. We collect personally identifying information from our users during online registration and online purchasing. Generally, this information includes the name and e-mail address for registration or opt-in purposes and name, postal address, and credit card information when registering for our events or purchasing our products. All of this information is provided to us by you.
We also collect and store information that is generated automatically as you navigate online through the Services. For example, we may collect information about your computer’s connection to the Internet, which allows us, among other things, to improve the delivery of our web pages to you and to measure traffic on the Services. We also may use a standard feature found in browser software called a “cookie” to enhance your experience with the Services. Cookies are small files that your web browser places on your hard drive or mobile device for record-keeping purposes. By showing how and when visitors use the Services, cookies help us deliver advertisements, identify how many unique users visit us, and track user trends and patterns. They also prevent you from having to re-enter your preferences on certain areas of the Services where you may have entered preference information before. The Services also may use web beacons (single-pixel graphic files also known as “transparent GIFs”) to access cookies and to count users who visit the Services or open HTML-formatted email messages. We may also collect certain information from your mobile device, such as device and usage information that may include information that is specific to your mobile device (e.g. make, model, operating system, advertising identifier and similar information; (ii) information about your use of features, functions or notifications on the device; and (iii) signal strength relating to WiFi or Bluetooth functionality, temperature, battery level, and similar technical data.
We use the information we collect from you while you are using the Services in a variety of ways, including using the information to customize features; advertising that appears on the Services; and, making other offers available to you via email, direct mail or otherwise.
Please keep in mind that whenever you voluntarily make your personal information available for viewing by third parties online – for example on message boards, web logs, through email, or in chat areas – that information can be seen, collected and used by others besides us. We cannot be responsible for any unauthorized third-party use of such information.
Some of our third-party advertisers and ad servers that place and present advertising on the Services also may collect information from you via cookies, web beacons or similar technologies. These third-party advertisers and ad servers may use the information they collect to help present their advertisements, to help measure and research the advertisements’ effectiveness, or for other purposes. The use and collection of your information by these third-party advertisers and ad servers is governed by the relevant third-party’s privacy policy and is not covered by our Privacy Policy. Indeed, the privacy policies of these third-party advertisers and ad servers may be different from ours. If you have any concerns about a third party’s use of cookies or web beacons or use of your information, you should visit that party’s website and review its privacy policy.
The Services also includes links to other websites and provides access to products and services offered by third parties, whose privacy policies we do not control. When you access another website or purchase third-party products or services through the Services, use of any information you provide is governed by the privacy policy of the operator of the Services you are visiting or the provider of such products or services.
We may also make some content, products, and services available through our Services or by emailing messages to you through cooperative relationships with third-party providers, where the brands of our provider partner appear on the Services in connection with such content, products and/or services. We may share with our provider partner any information you provide, or that is collected, in the course of visiting any pages that are made available in cooperation with our provider partner. In some cases, the provider partner may collect information from you directly, in which cases the privacy policy of our provider partner may apply to the provider partner’s use of your information. The privacy policy of our provider partners may differ from ours. If you have any questions regarding the privacy policy of one of our provider partners, you should contact the provider partner directly for more information.
Be aware that we may occasionally release information about our visitors when a release is appropriate to comply with the law or to protect the rights, property or safety of users of the Services or the public.
Please also note that as our business grows, we may buy or sell various assets. In the unlikely event that we sell some or all of our assets, or one or more of our Services is acquired by another company, information about our users may be among the transferred assets.
Google Analytics
We also use Google Analytics Advertiser Features to optimize our business. Advertiser features include:
By enabling these Google Analytics Display features, we are required to notify our visitors by disclosing the use of these features and that we and third-party vendors use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to gather data about your activities on our Services. Among other uses, this allows us to contact you if you begin to fill out our check-out form but abandon it before completion with an email reminding you to complete your order. The “Remarketing” feature allows us to reach people who previously visited our Services, and match the right audience with the right advertising message.
You can opt out of Google’s use of cookies by visiting Google’s ad settings and/or you may opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.
As advertisers on Facebook and through our Facebook page, we, (not Facebook) may collect content or information from a Facebook user and such information may be used in the same manner specified in this Privacy Policy. You consent to our collection of such information.
We abide by Facebook’s Data Use Restrictions.
Children’s Privacy Statement
This children’s privacy statement explains our practices with respect to the online collection and use of personal information from children under the age of thirteen and provides important information regarding their rights under federal law with respect to such information.
How do we store your information?
Your information is stored at the list server that delivers our content and messaging. Your information can only be accessed by those who help manage those lists in order to deliver e-mail to those who would like to receive our material.
All of the messaging or emails that are sent to you by us include an unsubscribe link in them. You can remove yourself at any time from our mailing list by clicking on the unsubscribe link that can be found in every communication that we send you.
Disclaimer
Although it is highly unlikely, this policy may be changed at any time at our discretion. If we should update this policy, we will post the updates to this page on our Services.
If you have any questions or concerns regarding our privacy policy please direct them to: