All About Kevin

From the comedy stage to the copy deck

Kevin Rogers started out as a stand-up comedian, learning the hard way that the difference between a room that roars and a room that sits on its hands comes down to a few precise words in the right order. That obsession with what actually makes people respond became the foundation of his career as a direct-response copywriter.

The 60-Second Sales Hook

Kevin is the author of The 60-Second Sales Hook, a simple, repeatable framework for telling the kind of story that grabs attention and turns prospects into buyers. It’s the same structure he used to crank out winning ads and the one he’s taught to thousands of copywriters and business owners since.

Founder of Copy Chief

Kevin is the founder of Copy Chief — the world’s greatest copywriting community. Copy Chief connects business owners with proven copywriters and gives writers the training, feedback, and relationships they need to do their best work and get paid what they’re worth.

Copy Chief Radio

Through the Copy Chief Radio podcast, Kevin sits down with some of the sharpest marketers, copywriters, and entrepreneurs in the game to pull out the lessons, stories, and tactics you can actually use.

Say hi

The best place to find Kevin and the rest of the crew is inside the Copy Chief community. Come say hello.