Month: October 2018

Ep 104: How To Heat Up Cold Traffic Using Story-Based Landing Pages with Rachel Mazza

   In This Episode Our ever-decreasing attention span (currently clocking at 8 seconds) means it’s critical that we’re able to move prospects from “unaware” to “aware and ready to buy”. In order to do that, we’re borrowing something newspapers used to use and adopting it for the Internet… It’s called an Advertorial. (Different industries call …

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Ep 162: Laura Belgray – The email style that out-converts every other guru in your space

   In This Episode My new favorite email copywriter is Laura Belgray. And, I’m not alone. Laura has been dominating affiliate partner launches, beating out the famous name stalwarts of our industry, by out-converting them in a big way. The best part is that this is not the result of some carefully devised scheme Laura …

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Ep 160: A Smarter Way To Work From Home (with Abbey Woodcock)

   In This Episode The irony of succeeding as a freelancer is that you need relationships. (That’s why Copy Chief’s motto is “Nobody Writes Alone.”) You need support from other freelancers who feel your struggles. You need experienced Pros (who have been where you are) to help you reach the next level. That’s why I’m …

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