Month: May 2015

WANTED: The Big Idea (direct response style)

The missing secret of failed campaigns. It’s true. Remove the BIG IDEA behind the world’s highest grossing marketing campaigns, and then ask yourself this question… What remains? Bum fluff. A little harsh, but if a sales letter’s body copy could speak – his testimonial would read… “Big Ideas changed my life forever – never been …

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Hunter S. Thompson’s ‘Secret’ To Jacked-Up Writing

Now when it came to ‘morning’ writing rituals, no-one could touch Hunter S. Thompson. According to his biographer, his day started at 3pm with a glass of Chivas Regal and a packet of Dunhills with his papers. Minutes later, it rapidly descended into an evening-long smorgasbord of vice. Cocaine was then taken every half hour, …

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