Month: April 2015

The ‘joke’ that made a millionaire

Remember Black Friday last year? If you don’t, you may not recall one of the greatest marketing pranks of all time. Cards Against Humanity – famed for its grossly offensive and utterly hilarious card games – sold 30,000 boxes of a new product called Bullshit on Black Friday. It was with some consternation that purchasers …

The ‘joke’ that made a millionaire Read More »

How to Guide Your Customers On A Journey Like “Mr. Pain”

If stories work so well in marketing, why not put them to work in other areas of your business? After all, stories arouse attention, engage interest, and ignite feelings… so why miss out on those emotional accelerators when it comes to your actual product or service? I wrote a few weeks back how you can use the …

How to Guide Your Customers On A Journey Like “Mr. Pain” Read More »